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A Marketing Lesson from the 2016 Olympic Games

Everyone’s watching the 2016 Olympic Games to cheer on their favorite athletes and to watch history being made. You wouldn’t think that the Olympics really needed a marketing push to get people to watch since it has become such a beloved institution the...

Digital News Highlights from the 2016 Olympics

The Olympics are a major event that sparks all kinds of news coverage and marketing. Not only do the games give us a chance to see the best athletes in the world compete, but they also give us the chance to see the best marketers in the world show off their skill....