Content publishers face various challenges on a daily basis. CodeFuel has learnt from both internal and external studies that they face daily worries concerning social media impact, audience engagement, brand loyalty, bounce rates, traffic and mobile penetration.
It is now considered fact that publishers are not only looking to earn more revenue (obviously that’s always a priority), but a key concern is also to attract relevant users to consume their content.
Users want to read relevant content. It keeps them on site for longer. The trick is to offer the ultimate experience, to deliver everything possible for an incredible user experience. When traffic comes from a social media network, the publishers needs something in place to secure that traffic and keep them on site for as long as possible. To achieve this, content publishers need to understand the end user, to create a loyalty, and to use targeted content with slick monetization units.
Moving In The Right Direction
Creating fresh and trending content is all well and good, but publishers need to take the focus away from SEO and put it more on the end use. They need to understanding his / her habits and trends. CodeFuel’s In-Feed, for example, uses intuitive technology to align ads with key habits and trends.
The right technology is essential to capture intent, to target and personalize content so the end user will stay and explore the website environment and all it has to offer. Publishers need to aggregate internal content from the website with external content such as rich video, Wikipedia snippets and knowledge graphs.
Data oriented companies try to use data to deliver the right content to the end user, but they don’t quite hit the mark. Not a lot of companies have the technology needed to address all issues needed in one solution. CodeFuel manages to achieve this in one swoop. With a simple line of code, it uses Smart Demand to capture certain site and session info to deliver powerfully accurate sponsored content and ads with strong metrics. It also comes with the HUB, a back-end system that allows full campaign control to analyze and optimize performance.
CodeFuel delivers value to the publisher and solves pains – all in one. We essentially offer one provider with multiple solutions which engage the user, monetize content and optimize data. What more could a publisher want? Learn more about CodeFuel here.
As marketers, we’re always looking to better performance of campaigns, both internal and external. We all want to better target our messaging and strengthen click through rates. We have a natural fallback of trying to boost graphics, content and placement, but I don’t think we’re rolling back nearly enough to get to the core of what has the potential to make our projects more successful.
Are we drilling down our target audiences? Should mapping out target audiences begin with identifying exactly where they fall in the campaign funnel? We need to think of target audiences in terms of acquisition, conversion and audience retention. Audiences are strongly connected to the emotion of a brand, it’s essential we view the entire user journey without just focusing on a one-time purchase. We as marketers need to focus on all elements of the journey, including seeing users as returning customers.
A Case in Point
For example, I suspect a company like Nike would not successfully entice returning clients with an offer to ‘get 20% off a second pair of sneakers’. They’d surely have more success with an offer that connects the user emotionally to the brand, bringing them into the Nike world, making them a real brand user. Once connected, these users can perhaps be more easily and more continually be converted.
This would work well for a brand like Nike- but would it work for everyone? The key with any campaign is understanding your target audience and it core messaging. The CodeFuel technology uses AI algorithms to correctly understand your audience, delivering the right messages at the right time for the right impact.
CodeFuel takes a bold step forward in solving many pain points that both publishers and advertisers face on a daily basis. They deliver high impact visuals and content in multi format placements in exciting and intuitive ways. Their power tech uses algorithms that understands the user and how to deliver ads to them yielding incredible results.
Whether you’re a content publisher or not, it’s imperative to have a clear understanding of what’s going on in your market. And even more importantly, you need to understand the future trends of the industry. The content publisher faces extraordinary challenges in this day and age- it’s my job, and CodeFuel’s job to address these in intuitive ways- to solve publisher problems.
Publishers constantly have to reevaluate their strategy and business model in order to remain at the forefront of user engagement and content monetization. There is indeed a constant battle between these two elements, particularly in the realm of ads.
Generally speaking, when ads are becoming more and more of a commodity, prices tend to erode. Therefore, in order to increase or even maintain revenue made through ads, there is a need to find ways to increase viewability or add additional monetization sockets to existing ad materials.
Sounds easy enough, right? Wrong. This area is a minefield – loaded with potential explosives which can destroy your user experience or monetizing potential.
Can You Monetize Too Much?
You want to monetize your online assets with ads- but how many different solutions can you implement before they weigh down your site? Is one tool cannibalizing the other? Why can’t publishers balance all those separate tools into one orchestrated solution? We’re witnessing a lot of publishers overcrowding their sites with various intrusive tools which result in driving users away. They choose monetization over engagement and are paying the price.
Content Publishing Main Goals
The main goal of a content publisher is it to maximize revenue while maintaining a great user experience – giving the end user a strong UX. Another primary goal is to keep up with the latest trends of the ad tech industry.
“There is a technology battle out there – the publishers are getting left behind.”
Mobile ads: We’re witnessing so many changes in the market these last couple of years. We’re in a mobile-first world, this is an excellent thing for the end user, but can be slightly problematic for the publisher who needs to monetize mobile screens. The UX is different, real estate is limited alongside the number and types of ads that are able to be served.
Programmatic ads: Publishers know their brand and audience better than any other party. With programmatic advertising, the direct communication between the publisher and his end user changes, and not necessarily for the better. Without the right targeting, publishers hit users with irrelevant ads which in turn damage the UX.
One Solution Needed
The CodeFuel goal is to help publishers balance between monetization and engagement.
CodeFuel spend a lot of time and allocate substantial resources to understand publishers and THEIR end users.
We study their needs, their challenges and behaviors – And we make it our business to know exactly what keeps them up at night. We improve the UX and increase the user engagement in order to also grow potential revenues.
We develop holistic solutions. Not just sporadic tools and have the unique ability to look at the entire site – as a whole. When you have the holistic view of a site, you have the ability to solve core challenges not just local symptoms.
The market today is indeed crowded with many technical solutions for publishers, CodeFuel remain unique, tackling all publisher pains in one swoop.
The online world has so much potential for delivering incredible content to the end user. It’s essential that this information remains free from distraction by whatever means necessary- keeping the internet free, clean and valuable.
Why The Attack?
In order for great content to remain free and accessible to the end user, the right ad ecosystem needs to be in place. Content publishers need to earn revenue from their content, but they need to do this in the right way- not attack the user with ads that have no interest and pop-ups that damage the user experience.
Sadly, the web is bombarded with unnecessary distractions. Some even argue that the ecosystem is broken- there are too many content publishers longing for revenue that they try to gather it at the expense of the user and his experience with the content and its surroundings. The balance between user engagement and content monetization is critical – if the focus is too strong on monetization, UX will suffer, and vice versa.
How To Engage & Earn Successfully
The solution here is to sustain this delicate balance, keep users engaged with the content/ the host environment and also to generate significant revenues in the process. Employing the right solution is key- and this is where CodeFuel comes in.
CodeFuel has created a solution platform keeping content free with intelligent and intuitive solutions. It has been designed with the end user in mind to keep him or her on site for longer and to also have the content publisher earning in the process. One of our solutions focuses on internal search- when the end user types into the internal search box, he gets beautifully layered and intelligently generated results including internal content, web results, sponsored contents, and targeted ads in various formats.
There are many different tools trying to bring one-time solutions, but publishers really need something more comprehensive covering multiple aspects such as user experience, monetization, engagement, viability, analytics and many more all at once. CodeFuel is aiming to help the publishers cope with this challenge.
The Right Tech
Technology plays a significant part. The publishers need sustainable and comprehensive solutions where innovative technology is key for dealing with scale, big data, performance, contextualization and machine learning challenges. You won’t get far if you don’t have the right technology to support your solution.
We are creating a balance between engagement and monetization through technology and restoring calm to what many consider a sometimes chaotic ad ecosystem. Head to CodeFuel and learn more.
It’s too easy to think that design begins and ends with the studio. In reality it touches all elements and plays a part in everything. Good UX designers go from design to product and beyond.
All About The Look?
The aesthetic components of a website or product are essential, but you could have the most stunning looking platform in your market, but if your target audience cannot learn quickly how to navigate, they will sharply leave it behind in a cloud of dust.
The importance of UX can be seen across all digital resources, but when dealing with website and product applications, its importance becomes significantly increased.
For intricate websites, UI and UX design is vital as the end user needs to be able to learn how to navigate quickly and easy- if they don’t master this then you can lose them as clients- everyone’s hard work gets wasted. At CodeFuel all platforms get tested both internally and externally via various focus groups, then come back to design based on feedback. Everything is very carefully designed in line with the end user, what he (or she) is looking for and what will give him (or her!) the results they want and need.
Always Think About The End User
When designing UX and UI, it is crucial to consider how you want the end user to feel when they interact with specific areas of your product/ app/ website. You need to connect that to the brand messaging – then you can start a successful design process.
You need to switched on to, and constantly thinking across all platforms and all devices. Design sweeps across these landscapes. A significant amount of time needs to be dedicated to mobile design and it has never played a stronger role than today – its importance will only continue to grow. Making a website or app mobile friendly is imperative to the success of