Solving Publisher Pains

Content publishers face various challenges on a daily basis. CodeFuel has learnt from both internal and external studies that they face daily worries concerning social media impact, audience engagement, brand loyalty, bounce rates, traffic and mobile penetration. It...

Finding The Right Campaign Strategy

As marketers, we’re always looking to better performance of campaigns, both internal and external. We all want to better target our messaging and strengthen click through rates. We have a natural fallback of trying to boost graphics, content and placement, but I don’t...

The Importance of Client Relationships

Any type of client management is of critical importance to any company. Account managers act as a face of the company, a crucial entry point. Relationship skills are essential for this role- as it can very much be sink or swim. It’s time to learn the importance of...

Solving Publisher Problems

Whether you’re a content publisher or not, it’s imperative to have a clear understanding of what’s going on in your market. And even more importantly, you need to understand the future trends of the industry. The content publisher faces extraordinary challenges in...

The Power of Mobile

It is essential to see mobile as a concept rather than a device. Users love being connected from anywhere, anytime whether it’s through their tablet, mobile phone, or smartwatch. These devices give them access to content providers, and control over their assets and of...
Tag: performance