Digital Marketing: A Guide for Brands in 2016

Digital marketing is evolving as rapidly as the technology that powers the internet. With these technological changes come changes in consumers’ needs and behavior, but are brands keeping up with these changes? This article identifies problems, solutions, and...

Online Advertising 2014: End of the Year Review

At the end of the year, a look back at advertising reveals many trends that are only set to evolve even more. Programmatic advertising, real-time bidding, and mobile advertising are just a few fields that have exploded and come into their own this year. Here are a few...
Tag: programmatic