Digital marketing is evolving as rapidly as the technology that powers the internet. With these technological changes come changes in consumers’ needs and behavior, but are brands keeping up with these changes? This…
Programmatic display advertising currently makes up the majority of digital ad spend, but it still has a long way to go. The State of Programmatic Display Today According to Magna Global, programmatic spend…
At the end of the year, a look back at advertising reveals many trends that are only set to evolve even more. Programmatic advertising, real-time bidding, and mobile advertising are just a few…
