Top Real-Time Bidding Trends to Watch in 2015

Real-time bidding and programmatic media buying are becoming more accepted every day. While opaque transactions and processes have, in the past, slowed mass adoption, that’s all changing. Ultimately, these two related processes are just too cost-effective for...

Online Advertising 2014: End of the Year Review

At the end of the year, a look back at advertising reveals many trends that are only set to evolve even more. Programmatic advertising, real-time bidding, and mobile advertising are just a few fields that have exploded and come into their own this year. Here are a few...
Tag: real time bidding