SEO Lesson: Branding vs. Performance

Today’s SEO lesson: Branding vs. performance. In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from...

Top Free Chrome Extensions for SEO

Installing extensions for Google Chrome helps you to get more out of your browsing experience without having to do extra work yourself. If you are an online marketer, you can use free Chrome extensions for SEO to keep track of things like keyword performance and more....

Bing vs. Google: Which is Better?

When we talk about search, we are usually talking about Google. All the think pieces, tutorials, and strategies revolve around keeping up with the constant algorithm changes that the search giant inflicts on its unsuspecting followers. Yet many of us seem to forget...

2016 New Bing Features

Marketers spend so much time changing after Google and all its algorithm updates and new features that they often forget that the search giant isn’t the only player in the game. Bing is out there growing its market share and introducing new features that prove...

SEO Ranking Factors for Bing

Search marketers can no longer ignore Bing. For too long, marketers focused their SEO efforts on Google alone since the search giant had the largest market share by far. However, Bing has slowly and steadily been building its market share, and it shows no signs of...
Tag: search marketing