10 Tricks to Help You Build Your Reputation Via Social Media

If you want to build your reputation via social media, you don’t just need the right tools…you need to know how to use those tools.

From growth hacks to tools, this Top 10 list will give you an edge when it comes to social media marketing.

1. Schedule Your Time

Organization is the key to productivity. Here’s how you can schedule your time to stay on top of your social media growth:

  • Curate your day or week in advance.
  • Schedule content distribution in advance.
  • Set aside specific time for social media so it doesn’t eat in to your other productivity blocks.

2. Follow the #F@RT Formula

No, that’s not a cussword.

It’s a formula to help you network and become visible in social media. People monitor their accounts and reputations, so when you are active, they will notice.

Here’s what the formula stands for:

  • Hashtag – Always use hashtags. Social media gurus watch the airwaves and will notice you when you consistently pop up. You will also make your way onto lists and onto the radar of influencers.
  • Favorite – Favorite tweets and like posts that matter to your business. Also, favorite and like posts by influencers, prospects, and other targets. This will help you stay noticed.
  • @ Mention – When you mention people, they notice. You’ll earn more followers and become noticed by people you care about.
  • Retweet – Retweeting, reblogging, and reposting are other ways to get noticed and become part of the conversation.

3. Build Lists and Track Trends

Your reputation depends on staying current and up-to-date.

On Twitter, you can build lists. These can help you follow those who matter, while still keeping your home feed clean.

Tracking trends with content discovery platforms will help you follow the conversation. This way, you can actually add meaningful information to the conversation and demonstrate your expertise.

4. Monitor Your Reputation…and Respond

Use reputation monitoring tools to track what people say about you.

These are critical to brand success online. If you don’t monitor your reputation carefully, you can’t manage people’s perception of you and stay in good standing.

When people comment favorably, respond favorably. And when they comment negatively…respond favorably.

5. Target Influencers and Leverage Them

Influencers can help you grow quickly. They already have reputations and followings, so leverage them to grow your business.

Follow them, interact with them, and network with them. When you can climb to their level, your reputation will follow.

However, to successfully network with these influencers, you need to add value. Be authentic, transparent, trustworthy, and non-self-promotional.

6. Influence the Conversation

To influence the conversation, you need to add meaning and value to the dialogue.

This requires:

  • Expertise – You need to become an expert in your field. Study, learn, and grow.
  • Influence – Build your reputation with these tips and tricks to help grow your influence.
  • Authority – When you develop expertise and influence, you will become known as an authority.

These three ingredients will help you drive the dialogue in your industry.

7. Become a Community Developer

Develop a community and a following.

People who follow you will help you promote the brand image and reputation that best helps your business. A community can be like a miniature army that performs marketing, grows your reputation, and builds brand awareness.

Develop community by participating in forums, moderating groups, educating others, and following the tips in this guide.

8. Connect Your Content

Social media is a primary arm for content distribution. And your content is a great way to demonstrate authority, build influence, and engage users.

Make sure you connect your content to your target audience on social media. Automate blog-to-social feeds and post your content multiple times to increase exposure.

9. Remember: Offline and Online Are One

Online marketing should just be an extension of your offline business. Your social media marketing campaign should be one part of your overall marketing campaign.

Integrate social with your offline marketing efforts, from networking events to conferences to business events.

For instance:

  • Post about events that you attend.
  • Post about business events, sales, deals, and so on.
  • Include personable social media streams about your staff and your offline business, such as party pictures and event photos.
  • Connect with people and customers that you meet offline.

10. Prevent and Manage Crises

One wrong incident can trash years of reputation building.

Prevent crises before they happen. When incidents come to light – such as problems with products or services – be the first responder. Show up on the scene and alleviate concerns before disgruntled customers do.

Manage crises by keeping cool and responding quickly. Brushing crises under the rug will only make things worse. Brands who respond negatively earn negative media exposure, so avoid fanning the flames.


Social media is one of the best inventions of the internet age. You can connect with prospects, become an influencer, and build a reputation. With these tips, you can gain an edge over the competition and take your online reputation to the next level.

How to Use Hashtags on Instagram to Build an Army of Followers

If you know how to use hashtags on Instagram, can you really build an army of followers?

They certainly can help. And to grow your reach and gain more influence, they’re pretty much necessary. Virtually every popular social media account uses them, but what’s the best strategy?

Some fill post descriptions entirely with hashtags, while others include a few targeted hashtags when needed.

In this article, we’ll cover what works, what doesn’t, and how to use hashtags on Instagram if you want to build your following.

Do Hashtags Really Help You Grow Your Reach?

Since Instagram can provide brands with up to 25% more engagement than other platforms, it’s certainly necessary to use Instagram. But do hashtags really help you gain more followers?

Yes they do. According to Buffer, the more hashtags you use, the better. 11 or more hashtags get the most interactions from followers.

However, your growth will be more successful if you can learn to use the right hashtags in the right way.

A Step-By-Step Guide to Using Hashtags to Grow Followers

As with any marketing campaign, you need a strategy and a plan. This simple recipe will help you cover all your bases.

1.  Know your customer… and their hashtags.

Your customers are the bread, butter, and meat of any marketing campaign. You should know what matters to them so you can tailor your Instagram feed to their interests.

Work with any existing customer data to discover users on Instagram. Over time, you’ll be able to build a list of hashtags that are commonly used by your target audience.

It’s not always the best idea to target the network’s most popular hashtags, which can be generic and irrelevant. For instance:

  • #love
  • #instagood
  • #me
  • #follow

These hashtags are fairly generic, irrelevant, and probably won’t result in many quality followers.

2. Use these hashtags consistently.

As you saw above, higher numbers of hashtags means higher numbers of interactions. So load up on the hashtags that you discovered in your research and use them.

Make sure you are consistent and frequent with your hashtag usage, since smaller numbers of hashtags means less interactions.  

3. Follow relevant trends.

Trends come and go, but when they’re hot, they’re hot.

Follow popular trends relevant to your industry, your users, and their interests. For instance, many time-sensitive trends generate high amounts of hashtags and traffic, such as:

  • Holidays
  • Sporting Events
  • Celebrities
  • TV Shows
  • Movies

And so on. Find and follow trends that your audience follows and you’ll gain more exposure to that crowd.

Also, follow established trends and hashtags, such as #selfie, #instalike, and so on.

4. Be inspiring.

Inspiring quotes are common online because they are engaging. They could be considered memes, since they often take on a life of their own and can earn shares and favorites.

To make your quotes engaging, use popular image creation tools like Canva, Pablo, Skitch, and so on.

Naturally, these should be spread with the right hashtags, like #instaquote, #quoteoftheday, and #qotd.

5. Send status updates.

Whether you’re a company or a person, you can still use hashtags to send out status updates.

The hashtag #am, when followed by a verb, will often result in a hashtag that will resonate with certain segments:

  • #amwriting
  • #amreading
  • #amediting
  • #amdriving

Another to use is #WIDN (What I’m Doing Now).

6. Use long-tail hashtags and double, triple, or quadruple similar hashtags.

What is a long-tail hashtag?

In the same way that hashtags can be as simple as #mensfashion, you can also create more specific hashtags, like #mensfashionweeknewyork. However, using one doesn’t keep you from using another similar hashtag.

If you use #mensfashion, then you can still double up with similar hashtags, such as #mensfashionweek, #mensfashionweekny, #mensfashionweeknewyork, #mensfashiontips, and so forth. As mentioned, more is better, so there’s no reason to stop.

7. Geotarget.

If you are a local business or want to target users in a specific area, use geotargeted hashtags. Cities, states, countries, regions, landmarks, and other geographically relevant hashtags can increase engagement with users in a certain area.

You can also compound place hashtags to spread your net as far and wide as possible. For example, #california, #ca, #sanfrancisco, #sf, #bayarea, and so forth.

8. Create a hashtag strategy.

All these hashtags can be used to improve your follower engagement, but the more systemic your approach, the more measurable your results.

Like every other aspect of your marketing plan, you should create a plan that canvases the spectrum of your target audience. The best way to do this is to explore all the hashtag techniques mentioned here and ensure you regularly hashtag trends, geographic locations, status updates, and so forth.

Some users in your target audience will only follow certain types of hashtags, so use an editorial calendar to make sure you regularly hit these hashtags.


For businesses both small and large, hashtags can help you increase engagement and grow your army of followers. As mentioned, don’t be afraid to use as many hashtags as you can think of. And the more systematic and consistent you are, the better your results will be.