What to Expect for Content Marketing in 2017

Content marketing is so important that brands spend more on it than they do on television and radio ads – traditionally the most important marketing resources. The right content can help brands establish their authority, engage their audience, and promote brand...

Fresh Content Ideas for 2017

Content marketing has long been an important part of digital outreach. With the drive to create a steady stream of content to stay at the top-of-mind for customers, as well as to show that you have a fresh and relevant site for Google, it can be hard to come up with...

Best Ways to Build an Online Community

The best brands do more than create awareness and try to attract a lot of followers to their page. They try to increase user engagement and build community. The more engaged your users feel and the more buy in they have, the more likely they are to be loyal to your...

Is Attention-Based Advertising the Future?

Advertising is in a period of great change. Consumers are using ad blockers to create a better online experience, and new ad types are being created all the time. New platforms are also being introduced, as well as new technologies, all of which change the way ads are...
Tag: User engagement