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The Rise of Intent Based Native Advertising

2017 will see the continued rise of intent based native advertising. In fact, the next year is likely to see the shift to primarily embrace this new type of advertising. Ad blockers are costing brands billions of dollars a year. More and more people are using this...

The Evolution of Marketing Platforms

Marketing platforms have only gotten more intelligent over time. We have used automation technology that has evolved from simple rules of logic to advanced algorithms that take into account multiple customer behaviors to understand what kind of content to deliver. Our...