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What Do Premium Ad Units Consist Of?

Talk of premium ad units usually centers around investment in them, and it usually refers to placement on high-quality websites. But this isn’t the whole story. In fact, it’s not even always part of the story. What makes an ad unit “premium” has much more to do with...

Maximize User Experience and Increase Sales

User experience is a big concern for content marketing since users are expected to spend more time with the collateral. But it is not as much of a focus for advertising since users spend a few seconds with ads on average. However, user experience is just as important...

Why Real Time Native Ads are the Future

Once upon a time, popups were all the rage in advertising. Then it was roll-over text ads. Then video ads. Advertising has evolved with the changing behaviors of online users to try to meet them where they are and to keep them engaged. Right now, we’re facing a...

2017 Future Trends for Email Marketing

Email marketing is like the plate of greens you eat at dinner. You’re looking forward to the dessert more, but you know you have to eat the greens because they do what your body needs. Email marketing may not be the glamorous part of the marketing menu, but it is the...

How Predictive Technology is Changing Advertising

The goal of advertising is always to get the right ads in front of the right people at the right time. You need to reach someone who is primed to hear your message at just the right moment to increase the odds that the person will click on the ad, be willing to learn...