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Video is New Focus for US Native Advertising

Native advertising has become a major focus in recent years as marketers have looked for new ways to connect with audiences who have become too savvy – and too leery – of the advertising methods that had once been successful. Many people now use specialty software to...

Online Advertising Predictions for 2016

Online advertising is a constantly moving target. Technology is changing, as are user habits. If you don’t make tweaks to your campaign, you’ll essentially be throwing money into a vacuum. We all know this to be true. After all, none of us would sink our...