What People Want Out of Video Content

You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how to make your...

What is Video Content?

If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology. The simplest answer to the question...

What Our Online User Behavior Study Reveals

Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO strategy to adopt? You...

How Publishers’ Video Strategies are Changing

The online marketplace continues to evolve — growing larger and becoming more niche. Social media used to be a novelty, but there are now hundreds of different platforms. The most popular sites have even expanded from one or two like Facebook and Twitter to...
Tag: video marketing