However, you may not understand the more technical aspects of SEO, such as making your site more crawlable or reviewing your sitemap. It is the technical aspects of your SEO that can make or break your SERPs.
No matter how intimidating technical SEO may be, you need to settle in and get cozy with it. Here’s your technical SEO checklist to give your site a bump:
Make Sure Pages are Indexed
If your pages aren’t being indexed, you are missing out on opportunities to appear in search. Only the pages that are indexed will show up in SERPs.
You can easily check to see that your pages are indexed by doing a search in Google for site:yourdomainname.com. The search results will show you how many pages on your site have been indexed. So if there are 500 results, 500 of your pages have been indexed.
You can check this result against the number of pages on your server or in your content management system. If the number doesn’t match up, there are pages that are not indexed. If you don’t want certain pages indexed, make sure the number of missing pages matches the number you have identified for omission.
You can also use a tool like WebSite Auditor to check which pages have been indexed.
Check Your Site’s Crawlability
Before your pages can be indexed, they must be crawled.
You can check to see if your site is crawlable by looking at the robots.txt file. You use this file to restrict certain pages from being indexed, so it can sometimes be inaccurate. The best way to get a complete list of what pages are actually blocked or are ready to crawl is to use an SEO crawler tool.
Maximize Crawl Budget
Like everything Google does, the number of pages it crawls on a site within a certain period of time is a bit of a mystery.
Google will crawl more pages on certain sites than on others. You can look at your server log or use a tool like WebLogExpert to find out how many pages are being crawled on your site at one time, but Google won’t tell us for certain how to increase that number, known as the “crawl budget.”
SEO experts have conducted various tests to try to get the answer to this question, and the best they can determine, crawl budget is correlated to the number of backlinks a site gets and the number of internal links to a page.
Therefore, you can try to increase your crawl budget by increasing internal links and backlinks to pages you want to feature.
Since increasing links can take time, you can take immediate actions to help such as getting rid of duplicate pages, fixing broken links, and preventing search engines from indexing pages that won’t help your SEO.
It will also help to keep your sitemap up to date, and you can register it with the Google Search Console.
Improve Page Speed
Loading times can have a big impact on your site’s SEO.
Test your site speed with any of a number of free tools, including WebSite Auditor or Google’s own PageSpeed Insights.
If your site speed is less than ideal, you can improve it by resizing your images and other graphics, pre-loading content, linking to offsite media, and more. Google will provide suggestions for how to improve your site speed based on specific issues it sees on your pages.
Make Your Site More Mobile Friendly
Your site’s mobile compatibility will have a big impact on its search ranking in the future.
You can easily see how your site is performing with mobile with Google’s Mobile Friendly Test tool. You can also determine how well you’re doing with mobile by tracking your site’s performance in mobile search.
Improving your mobile performance depends on a wide range of factors, including the length and formatting of your articles, the types of headlines you use, the size of your images and more.
Improving your site’s technical SEO doesn’t mean that you have to rewrite code or install complicated programs. You just need to understand how search engine’s interact with your site and improve that. This short checklist will help you improve your site’s ranking in the coming year, helping you to get more visibility and improve the user experience on your site.