Brand monitoring is an important yet often overlooked aspect of online marketing.
You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, but if your customers are dissatisfied with your service and are widely sharing that dissatisfaction online, you aren’t likely to get the visitors or sales you want to be successful.
You need to make sure that your customers are saying good things about you and that you are cultivating the relationship that you want. Since the Internet is such a vast place, the best way you can do that is to use brand monitoring tools that automatically scouring the web for you.
There are a lot of great brand monitoring tools out there. Here are our picks for the top 10 brand monitoring tools for 2016:
1. Brands Eye
Mark a bull’s eye on your brand with Brands Eye.
Not only will these tools notify you when there’s been a mention of your brand, but it will also let you know what the reputation of the source of the mention is. In other words, you’ll know if the site is some two-bit startup that you can ignore because it’s just trying to make its name by bringing yours down.
Brands Eye lets you know the context of your mention, as well, and tells you if you should take immediate action. It is a crowd-sourced site that uses real people to monitor your mentions.
Brandwatch compiles data from more than 70 million sources to help you get a comprehensive listing of all the mentions of your brand.
This tool not only shows you where your mentions are coming from, but it also lets you know what kind of reach those comments are getting as a result of shares, comments and likes.
Brandwatch monitors mentions across the globe and gives you results in 27 languages.
3. SEM Rush
When people mention your brand in comments on blogs or social media, it can be difficult to discover those mentions. In fact, it used to be basically impossible.
SEM Rush is one of the most popular SEO tools out there for online marketers and specifically designed to monitor those mentions and track your competitors,
This tool lets you know when our brand is mentioned in these comments, and you can set up alerts to find out when they are happening.
With SEM Rush, you can also get insights into what your competitors are doing so you identify opportunities for your own marketing. Specifically, you can see what keywords your competitors are using and how they are ranking on those keywords in search results. Your results will be parsed by display advertising, links, and paid and organic search.
Many people use Hootsuite to schedule their social media posts and streamline their social networking. However, you can also use the tool to monitor your brand mentions on social media.
To do so, you just need to set up a search query with your brand name, and then Hootsuite will send you alerts when your phrase pops up on social media. Hootsuite monitors Facebook, Twitter and LinkedIn.
If you haven’t started using IFTTT, now is the time.
This handy tool allows you to customize a multitude of online. To use it, you set up a “trigger” channel that then activates an “action” channel. For instance, every time your brand is mentioned on Twitter, IFTTT can send you a text, an email, a push notification, and so forth.
Track brand mentions across the web with this straightforward tool.
Mention offers free and paid accounts that let you get exactly what you need for your investment. You can monitor your own brand or your competitors to keep track of your marketing campaign.
7. Social Mention
Social Mention does more than just tell you when your brand is being discussed on social media. It also tells you about the quality of your mentions.
Specifically, Social Mention lets you know how often your brand is being discussed (your strength), how likely people are to repeat what they are saying about your brand, the reach of the comments, and the sentiment behind them.
BuzzSumo is another tool that people often use for another reason but that can also be used to track brand mentions.
Most people use BuzzSumo to find hot content and trends to build their content marketing strategy. However, you can also use it to track brand mentions by plugging in your company name for your alert query. Find out when you or your competitors are mentioned in real time.
9. Talkwalker Alerts
Talkwalker Alerts is a simple tool that lets you track keyword activity.
You can easily plug in your own brand name to find mentions as they happen. Narrow your results with criteria like language, content type and more.
10. Google Alerts
Start with the master: Google.
Google offers Alerts that let you find out when a mention occurs anywhere online. Just put in your brand and alternatives of your name to find all your mentions as they occur. Narrow your results by frequency, type and more.
Use any of these tools to monitor your brand and you’ll have a much better handle on your online reputation and what you need to do to get it where you want it. You’ll make the impression you want and start reaching the customers you want.