Marketing even for a small site can be a full-time job.

There are so many other websites out there for every possible niche that you have to work non-stop to try and rise above the fray and get noticed.

Unless you have a huge budget to hire a professional firm to handle the work for you, you’ll either end up pouring a lot of your own time into the work instead of developing other aspects of your business or you’ll fall behind as your competitors do more with their marketing.

Using the right marketing automation software can help you. Here are the top 10 marketing automation tools used in 2016  :

1. Marketo

Some marketing automation platforms are narrow in their scope, but not Marketo. This multi-functional platform allows you to do everything from automate your email marketing to create landing pages and forms.

Features include campaign management, lead generation, measurement tools, analytics, and mobile options. A basic account costs $999 per month and gives you support for up to 30 campaigns for one domain. Additional accounts are available, including unlimited campaigns for up to four domains.

2. HubSpot

HubSpot is focused on inbound marketing, and it is designed to help you generate more leads. The software includes tools that help you convert traffic into sales and leads, such as by helping you get better search traffic or leverage your social media following.

HubSpot can help you with everything from improving your SEO to writing your blog posts. The starting price is $200 per month.

3. Infusionsoft

Infusionsoft targets small businesses and is focused on helping them create a marketing strategy that gets results. The software guides you through each step of your marketing strategy, and it provides a place to centralize all your data and customer contact information.

You can use Infusionsoft to automate your email campaign, qualify your leads, automate your billing and more. Plans start at $199 per month.

4. Pardot

Pardot is another full-featured platform that includes email marketing (with templates), landing page design, search campaign management, lead scoring, ROI reporting and more. You can automate many of the features of your marketing campaign while also managing your data all in one place.

A standard plan costs $1,000 a month, but you can get more features with more extensive plans.

5. Pica 9

Pica 9 focuses on your local marketing efforts and advertising. It includes options to customize your print collateral, manage your email campaigns, create workflow streams, build landing pages and more. You can use the tool to get more out of your marketing and save time.

Plans start at $1,000 per month.

6. Buzz Builder Pro

Buzz Builder Pro is focused on helping you automate your prospecting and lead generation activities. It includes tools to help you score your leads and then nurture them, as well as to get alerts on hot leads that are available. You can also use it to automate your email marketing, build your website forms and more.

The basic plan starts at $250 per month and includes support for one user with up to 2,500 leads.

7. Bizible

Bizible focuses not just on brand exposure and lead generation, but on cold, hard sales. This platform looks specifically at the ROI you are getting from outlets like AdWords, lead generation, and more. You get unlimited custom reports, detailed lead history and multiple integrations with your account.

A basic account costs $500 per month, and it provides support for one AdWords account.

8. MarcomCentral

MarcomCentral helps you to manage multiple facets of your marketing team, including sales personnel, distributors, partners and more. You can make sure that everyone is on the same page about your strategy and has all the right information to make the best decisions.

You must contact the company for an account quote, based on your needs.

9. Integrate

A lot of your marketing work can be the not-so-sexy task of data entry. Integrate helps to automate those processes and allow you to manage your prospects in real time.

The goal is to improve ROI and to improve lead nurturing. Call the company for a quote.

10. Buzz Portal

Buzz Portal offers more than 15 different tools to help you automate your marketing and nurture your leads. You can use these tools among your marketing staff or to connect with your customers.

Some features include link tracking, an autoresponder, a list manager, event manager, social media management support and more. You have to contact the company for a quote.

Using these marketing automation tools can help you get more out of your marketing efforts while also saving time and money. It is important that you browse the list of features completely to make sure that you get exactly what you need in any automation platform that you choose.