Small business marketing in 2015 is becoming more digital and more complex. To keep up with the fast-paced online marketing industry, you’ll need a few good marketing strategies.
These tips, tricks, and tactics will keep you up to speed with an industry that changes by the day.
Small Business Marketing Strategies for 2015
Here are a few tips for staying on top of your small business marketing this year:
Social media marketing is one of the core essentials for any small business. It’s free, easy, and doesn’t have to take much time. You should take a look at some social media demographics to find out which social networks are popular with your audience, then get on board and keep them up to date. At the minimum, you should have a Facebook Page.
Keep your Facebook Page up-to-date.
Facebook is just something that every business needs to have in its marketing tool belt. Facebook Pages, though declining in organic reach, are the go-to hubs for many small businesses. Customers will often use Facebook like the Yellow Pages, to find a business’s location, look up its hours, and so on.
Drive customers from social media to your other online pages.
You want to stay connected with people on as many fronts as possible, from your website to your Facebook Page to your YouTube channel to your Twitter account. Every social media account should include links to all of your other social media profiles.
Distribute content that drives customers back to your sales pages.
Your social media accounts should distribute curated and created content that drives customers down your sales funnel, from your social media accounts to your product pages, your services pages, or other incentives, such as coupons and special incentives.
Build an email list.
Email marketing is one-on-one, direct communication with your list of prospects. It’s the best way to establish long-term communication with people, market to them, and make online sales. You can notify them of in-store specials, events, deals, and so on.
Explore other online monetization options.
Online marketing isn’t just for the big boys. If you have an audience, your small business marketing can generate a healthy stream of money through affiliate marketing, paid advertising, and so on.
Videos don’t have to be costly and they don’t have to be made by movie studios. Some of the most famous YouTube accounts are made with iPhones. Brainstorm some ideas for video content with your staff and start uploading your videos to Facebook, YouTube, and Vimeo.
Make sure you’re mobile.
Facebook and other social networks are keeping up with the mobile revolution, but are you? Make sure that your website is mobile-friendly and make sure it loads quickly on smartphones. Sites that aren’t mobile-friendly are being penalized in mobile searches.
Make sure you publish and distribute content regularly.
Whether you write blog articles, post videos, snap photos, or do all three, it’s vital that you keep a regular schedule. The more you deviate from a regular schedule, the more your user engagement will drop. On-time, regular marketing is critical if you want to maintain your users’ attention.
Automate your marketing…in the right way.
Automation tools can help you stay on schedule and they can keep social media from interfering with your regular work day. These tools allow you to automate the tweeting, posting, and publishing of all your online content. The only thing you should not do is automate interaction with your followers, which can put people off.
Set aside a paid advertising budget and keep testing.
Paid advertising is a core part of any marketing strategy, online or off. Set aside a monthly budget for advertising and keep experimenting. There are countless online advertising solutions that you can use to grow your business, and the more you test them, the more you’ll learn about your audience and the better results you’ll see.
Always call to action.
It’s critical to think like a salesperson if you want to see an impact on your bottom line. Every point of customer contact in your online network should contain calls-to-action that lead back to your website, a landing page, an opt-in form, and so on. The ultimate goal of any online marketing program is some form of conversion, so everything should be designed to influence.
Expand your reach by following, hashtagging, joining groups, participating in forums, and cultivating relationships online.
Relationships can be built, grown, and explored entirely online. Expand your reach and connect with people by learning about social media marketing trends and best practices. Explore forums, groups, blogs, and websites where you might find customers, partners, affiliates, and advertisers. Build these relationships online and offline, then use those to turn your small business into a large one.
Small business marketing needs to have a digital component. To stay competitive in this day and age, every company will need to engage their customers on the internet and learn the ins and outs of the online marketing world, from paid advertising to social media to video marketing.