Ready to earn more with these 10 pay-per-install tips?
We know you just want the tips, so without any preamble or further ado, let’s begin:
1. Pick a Trusted Installer
Not all installers are created equal, so you want to pick a trusted smart installer. Top features to look for: decreased download time, worldwide user reach, top quality partners, innovative technology, creative advertising tactics, and real-time analytics.
Does that sound like anyone you know? Background checks and testimonials can give you insight into the company behind a pay-per-install platform. But, first and foremost, you’ll just have to test the installers out to find the ones that work the best, bring in the most income, and produce the highest return on investment.
Though we tend to measure ROI in terms of the bottom line, you also get other returns from trusted pay-per-install platforms, in the form of customer acquisition, distribution, and brand equity. Evaluate potential pay-per-install programs based on these to find out which ones would work best for you.
2. Try Post-Installation Advertisements
Smart installers such as InstallFuel give you the ability to advertise during installation, but what about after? InstallFuel does that too. Different customers are more or less susceptible at different times during the installation process.
Those who don’t respond during the installation may be more likely to convert on offers presented afterwards. The best way to tell? Analyze your data.
3. Split Test
The best part about pay-per-install is that, when you use the right products, you’ve got the ability to split test your installers. Split-testing will tell you what works, what doesn’t, and what you should do to improve your conversions. You’ll also gain insight into your customers’ needs and be able to tailor your future products and installation tweaks to better serve them.
4. Experiment with Your Brand
Why not use this opportunity to see what effect a brand change will have on your customers? For new companies, smaller brands, or even established companies, an installation funnel can be a low-risk way to test new brand changes.
You’ve got the ability to change your logo, color schemes, taglines, and sales copy. You may be surprised what big effects small changes can make.
5. Advertise Like with Like
A trusted pay-per-install network brings with it a trusted network of partners and a high-quality user base. Advertise your products – both inside the pay-per-install network and out – with other quality products. If you engage in in-app advertising, for instance, choose high quality apps as a way to associate your brand with higher quality products.
This method can be more expensive, but it may be well worth the investment. In the long run, you’ll be putting yourself in good company and building a solid reputation.
6. Bundle with the Best
Bundling your software with other programs while using pay-per-install programs lets you share the revenue with other developers. All parties involved can pool their customers, which helps with cross-promotion and marketing efforts.
This tactic can cut revenue, but also cuts promotional costs. With the increased brand recognition, you’ll be able to gain ground in terms of your advertising.
7. Focus on Expansion First
You have to grow before you can make money. Look to Amazon for inspiration. This company’s revenue model focuses heavily on expansion. When Amazon reports a loss, investors dump more money into the company.
Why? Simple. Their profits are being reinvested in expansion and sales. Aggressive investment in expansion will yield a larger market share.
8. Optimize the Plateau
You can only expand so far. Once your numbers begin to peak and plateau, take advantage of your pay-per-install platform’s analytics to optimize your conversions. Tweaking and testing everything in your installation funnel from your offers to your brand will help you boost your revenue once you’ve hit a market share peak.
9. Think Internationally
Chances are, your market isn’t located exclusively in your home country. Use your installer’s analytics to find out where your customers are, and consider optimizing offers for an international audience. But don’t be too generic. Focus on the countries that are responding to your ads.
Emerging markets, for instance, are one of the world’s largest market, and may be just as likely to earn you revenue as popular Western markets.
10. Adapt to Your Platform
Each platform, such as Windows, Android, or OS X, has its own demographic of customers. Mac users, for instance, tend to be younger than Windows users. Windows users are also more likely to live in suburbs or rural areas, and are slightly less likely to have completed a college degree than Mac users.
Research your platform’s demographic and consider which installer offers would appeal to your users. A few minutes of research may add a lot of revenue to your installation funnel.