What are the most important social networks for social media marketing in 2015? And how should you be using them?
According to this year’s Social Media Marketing Industry Report, there is one network that still reigns supreme.
However, there are a few caveats…
The Best Social Networks for Marketing in 2015
So what did over 3,700 marketers have to report when asked what the most effective social network was for marketing?
1. Facebook still reigns supreme as the most important social media marketing tool.
In the survey’s general poll, 52% of respondents claimed that Facebook was the most important social network for their marketing efforts.
However, only 45% of marketers felt like their Facebook efforts were working…
Despite reporting that Facebook was their most important marketing tool, when asked about its effectiveness, most stated that they didn’t know or said that their Facebook marketing was not working.
The report stated, “Our research shows a decline in the use of Facebook among marketers.” Over the past several years, the number of marketers who use and plan to use Facebook in their marketing efforts has gradually been decreasing. This year, 8% stated they planned to decrease their use of Facebook.
Size and industry were determining factors in the results, however. The larger the business, the more likely they were to report that Facebook was both important and effective. B2B marketers were less likely to agree that Facebook marketing was effective, while B2C marketers were more likely to side with Facebook.
2. One out of five marketers (21%) felt LinkedIn was the most important social network for their marketing efforts.
LinkedIn’s importance has increased since the previous year, where 17% of marketers felt that it was their most important social network.
B2B marketers felt that LinkedIn delivered more value than B2C marketers: 41% claimed that it was the most important they used.
About 65.7% of respondents plan to increase their use of LinkedIn marketing in the future.
3. Twitter ranked third, with 12% of marketers claiming it was the most important network for social media marketing.
When asked what social networks they plan to make use of in the future, 66% of marketers said they planned to increase their use of Twitter.
4. Only 4% of marketers felt that YouTube was the most important social platform for their marketing efforts.
Nearly the same percent of marketers agreed that they planned to increase their YouTube marketing in the near future.
5. About 4% of respondents felt Google+ was their most important social network.
Many websites have proclaimed the death of Google+, and so few marketers claim it as their most important social network. However, despite these trends and rumors, a full 78% of marketers plan to maintain or increase their Google+ marketing activities.
6. Pinterest claimed the attention of only 3% of marketers.
But 51% plan to increase their Pinterest marketing activities in the near future, especially B2C marketers (58%). Only 41% of B2B marketers plan to increase their Pinterest marketing activities.
7. While 2% of marketers feel that Instagram is their most important social network, it’s increasing in value.
Around 52% of marketers claimed that they planned to increase their use of this photo-sharing network for their marketing activities.
And, as with most social networks, there is a divide between B2C and B2B marketers. B2C marketers (60%) are more likely than B2B marketers (40%) to increase their Instagram activities.
8. Only 1% of marketers felt that forums were their most important online marketing tool.
Almost half of marketers (49%) have no plans to utilize forums in their marketing strategies, while 21% plan to stay the same and 27% plan to increase their use of forums. B2B marketers are more likely than B2C marketers to increase their forum use: 30% and 26% respectively.
9. Social review sites, such as Yelp, only grabbed 1% of the social media marketing pie.
The majority of marketers, about 59%, have no plans to utilize these types of sites in their marketing, while 21% plan to use them more often.
10. Social bookmarking sites, such as StumbleUpon, weren’t considered to be the most important social media marketing tools.
Only a tiny percent (17%) of marketers planned to increase their use of these sites, while 66% have no plans to use such sites at all.
11. Vine wasn’t listed as a critical social network for any significant percent of the survey respondents.
And only 15% claimed they planned to use the site more in the future, while 71% claimed they had no plans to utilize it at all.
12. Geo-location services, like Foursquare, weren’t very enthralling to marketers either.
Only 10% of marketers claimed they planned on increasing their use of geo-location services, while 72% had no plans to utilize them at all.
13. Despite Snapchat’s massive popularity with younger audiences, it hasn’t made its way onto marketers’ radar screens.
Only 7% of marketers plan to increase their use of Snapchat, while 82% had no plans to use the social network at all.