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The Internet of Things is upon us.

All those science fiction movies of the past that predicted a computer being able to scan your eye and tell you everything about your medical history, where you’ve worked, or even who your friends are don’t seem all that far off now.

Remember when Tom Cruise entered The Gap in the movie “Minority Report” and a voice came over the speaker to welcome him to the store by name and ask him how he liked the turtlenecks he bought the last time he came? That’s something that’s basically happening now online. We just don’t have the eyeball-scanning technology on that level yet!

As we continue to do so much of our business online and use so many digital devices to manage our lives, we are providing more and more data to the cloud that can be used by brands to better understand what we want and need.

This is a boon for marketers, who can use that data to better reach their consumers and ensure that they are creating advertising that is not only useful but also effective.

Over 2017, we’ll see not only the introduction of more data but also greater reliance on it. Here’s what’s in store for the Internet of Things 2017:

Wireless Tech to offer Support

One way that so many of the devices we use communicate with each other is through wireless syncing.

Your Fitbit can communicate with your smart phone through Bluetooth. Your Chromecast can communicate with your laptop or your tablet over your wireless connection. Your iPhone can play music on your car stereo with an auxiliary cable or a Bluetooth connection.

As more devices are introduced, more options will be needed to help them communicate. Wireless technology will be introduced over 2017 that will help these devices connect and share data.

Wireless technology will also be introduced that will support marketers in their use of big data from these devices.

Security Will be a Big Concern

With so much data being shared across so many devices and over wireless connections, security will be a major concern for the Internet of Things in 2017.

In fact, many experts are predicting numerous security breaches in the coming year, which should sound an alarm for companies to take measures now to ensure that any data they collect is safe.

Security measures might include requiring more authentication, finding more effective ways to encrypt data, clamping down on wireless connections, rooting out malware, and more.

As the technology becomes more advanced, the security measures will need to be, as well.

Certifications to become Available

The Internet of Things is the future of things, and employees throughout most companies will need to be trained on how to handle this large accumulation of data.

More companies will be vying this year to become training providers for certification in how to handle this data, how to ensure security, how to provide support for the devices, and so on.

Having this type of certification right now will make employees more marketable. In the future, having this type of certification may very well be a prerequisite to employment.

New Products Will be Introduced

Expect to see even more devices introduced over 2017, from smart home security systems to personal virtual assistants.

People will be able to do everything from turn on their lights at home from their smart phones to check the weather next week by simply speaking their request just like they would to a person standing next to them.

Not only will we get more types of products, but we will also get improved versions of products to provide competition in the marketplace. It will drive use of these products and ensure a greater variety of data available for collection.

Smarter Use of Big Data

The Internet of Things is making life simpler and more convenient for consumers, but it is providing a wealth of data for marketers, as well.

Marketers will be finding smarter ways to use this data to reach consumers and provide them with what they want and need.

In-Feed from CodeFuel is just one of the many new tools that will be available to help. In-Feed is a solution that looks at individual online behavior to determine what ads to deliver to each visitor.

In-Feed relies on CodeFuel’s advanced algorithms that produce a wealth of data on user sessions. It then delivers the right ad at the right time to the right user so that the ad is more effective and the user experience is enhanced.

2017 is a big year for big data and emerging technology. Start looking at what you can do now to take advantage of the coming Internet of Things.