New Year. New GEOs to grow your business

New Year. New GEOs to grow your business

Happy New Year everyone! As we start 2021, here’s hoping for a happy, healthy, and prosperous year for all of us. We are delighted to start the year with good news and announce that we now have Bing search coverage in even more GEOs to help you serve searchers in more countries. 
Expanding your reach to additional countries is not the only benefit here, as we also now have coverage for mobile traffic in 34 countries. While in the past year due to Covid-19 we have seen an increase in desktop traffic, mobile traffic keeps growing as well.    

The list of countries now serviced across desktop and mobile are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Venezuela, and Vietnam.  

As a reminder, search coverage is also available in Russia, Belarus, Moldova, Kazakhstan, Armenia, Azerbaijan, Tajikistan, Uzbekistan, and Turkey, connecting searchers with search results powered by Yandex across mobile and desktop. 

Our team is happy to assist you in implementing search solutions and making the most out of the available new countries. Please feel free to reach out to your Account Manager for more details.

Not working with us yet? Now is definitely the time to join!  

10 Tried and Tested Tips to Promote your Browser Extension

10 Tried and Tested Tips to Promote your Browser Extension

Browsers help us surf the web and find quickly what we are looking for. As we spend more time online, the web browser is turning into our go-to place for online activities, including work, shopping, and recreation. 

Extensions are convenient because they allow us to perform activities right on the browser. They help us correct our writing, save our passwords, share information on social media, and even generate leads. With over 1.2 billion downloads, browser extensions are very popular and every day more are added. There is great market potential. 

If you own a browser extension, one of your main goals is to make sure people are going to find it, download it, and use it. This post gives tried and tested tips and tricks to make your browser extension stand out. 

How Browser Extensions work

A browser extension is a small software package or plugin, that enhances and customizes the browsing experience for the user. These plugins offer an added function that improves the interaction of the user with the page. 

Extensions give the user the possibility to customize the functionality of the browser to personal preferences. They have a single purpose, even when including a range of functionality. For example, Chrome Platform Analytics (CPA) extensions collect users’ interactions from apps and extensions and analyze them with Google Analytics. 

Other examples are grammar checkers, online emails. You can use extensions to drive searchers to your site or to introduce product ads and news to searchers and users. The possibilities are endless. 

What’s So Popular About Browser Extensions

Extensions have gained a lot of popularity because of their convenience and availability. Some reasons browser extensions are so popular: 

Immediate results 

Most extensions don’t have a learning curve. They run in the background of your browser and are there when you need them. For example, the extension checking the grammar and spelling while I write this post. You can use extensions for lead generation. An example of that is Rocket Reach, which gives you prospect email addresses on every site you visit with one click. 

Simplify processes 

Browser extensions simplify many of the processes or online activities you need to do. For example, password-storage extensions, like LastPass, will show up when you sign up to a new service, suggesting strong passwords and asking: “Would you like LastPass to add this password to your vault?”. Extensions make your work easier. 

Improve the performance of your current applications

Extensions supercharge your current application’s performance. They add extra features and capabilities, integrating easily with your browser interface. 

Multiple availabilities

You can find extensions available for multiple browsers, like Chrome, Firefox, and Edge, so no matter what you regularly use to access the web, you can enhance the experience. Also, most extensions are available for multiple geo-locations so users can install it and use it wherever they are.

10 Techniques to promote your extension

1. Include it in browser extensions directories

There are a number of directories where you can apply and ask for your extension to be included. For example, Chrome extensions directories, Firefox, or Microsoft Store

When you submit your extension, write a clear description, outline what the benefits are, and show proof, a gap in the market or that you already have a customer base. Keep in mind to comply with the browser guidelines with your extension. 

2. Add promotional images

Use promotional images according to your browser guidelines. Extensions with no images have almost no rank in search results and in your category. 

3. Build a landing page for your extension

Make sure you have a web page for your extension on your website. You can add information here that wouldn’t fit in the extension description. Use the page to describe what the benefits are, and how it works. In the browser store description, link to the page. 

4. Optimize the description

Look for popular keywords in the browser store and focus on less than 5. Keep them relevant to what your extension does. For example, a lead generation extension can have keywords such as prospects, leads, b2b. Use them to optimize the description. 

Add keywords to the name of your extension. Keywords in the title can bump up your extension ranking. You can also improve your ranking with long-tail keywords. To achieve that, make your description longer. make it long, 

5. Add your extension to the right category

 Be careful to add your extension to the proper category. When the extension seems to fit in several categories, select the most relevant to your audience. Ask yourself if you were a user, where would you search for your extension?

6. Update the extension frequently

Outdated extensions get outranked in browser stores. With every update, you get another chance to be noticed. Boost your chances of ranking high in SERP by updating your extension frequently. 

7. Give a freebie

People love free stuff. So, free things get very popular quickly. Therefore, you can add a freebie to your users, such as unlock premium features, for example. Ask them to refer family and friends and get an extra discount. 

8. Guest blogging

You can talk about the benefits of your extensions in your blog, but you can also spread the voice as a guest blogger in popular publications. This widens your audience, attracting users outside your area of influence. 

9. Catch the ride with influencers

Getting influencers to use your extension is a great way to provide social proof of your product. Choose influencers that cater to your target audience and get them to provide a review of your product and endorse it. Users like to get testimonials of people that actually are taking advantage of the benefits of the extension. 

10. Multi-channel promotion campaigns 

It goes without saying that you should promote your extension on any relevant channel. Include email marketing campaigns, talk about it in your blog, promote it on social media channels. Create a buzz around your extension before launching, when adding features, or updating it. Release news periodically to keep your audience’s attention. 

The Bottom Line

Everybody wants loads of users to find their extension and use it. Make your extension stand out:

  • It starts by building a great product that solves a problem for the user. 
  • When adding the extension to the directory: choose the right category, make it stand out with visuals, and follow the browser’s guidelines to a “t”. 
  • promote your extension through social media and influencers. 

 

Hopefully, in this post, we brought you a framework to promote your browser extension to both new and current audiences. 

 

2020 eCommerce trends: Is Your Site Ready?

2020 eCommerce trends: Is Your Site Ready?

browser extension design

You heard it right, the big retailers will be closed on Thanksgiving 2020. Walmart and Target will operate solely online during Thanksgiving. This can make online shopping for the 2020 holiday season hit sales records.  

The COVID-19 pandemic drove businesses and customers online. This year online sales have already surpassed Black Friday and Cyber Monday figures of previous years. That’s why it seems most of this holiday season shopping will happen online. According to a recent study, there would be a 73% increase in online shopping compared to last year. So, how can you make the most of this holiday season? In this article, we share insights and tips to get your shopping campaigns ready. 

Holiday Season 2020 Ecommerce: How Is it Going to Look?

The closing of the big retailers for in-store shopping this year will open e-commerce’s greatest window of opportunity. Below you can find the main dates and three eCommerce trends to consider in the next months:

 

Holiday Sales Important Dates

  • October 13-14 – Amazon Prime Day 
  • October 31st – Halloween
  • November 27th- Black Friday Deals
  • November 30th- Cyber Monday
  • December 24th- Christmas Eve
  • January 1st- New Year Sales
  • February 14th- Valentine’s Day

 Ecommerce will grow further this holiday season

If before the pandemic, eCommerce was booming, now it is soaring. COVID-19 accelerated online spending in 2020. Brands needed to adapt quickly, to avoid losing customers. Nike, for example, is integrating digital and in-store sales, powering direct-to-customer selling strategies. Ecommerce will let customers access their favorite brands during the holiday season while staying safely at home. 

 

Retailers, affiliates, associates, and shopping sites should prepare for the coming growth of demand. If your shopping campaigns are not up to date, do it now. Focus on providing your potential buyers exactly what they are looking for.  

Customer trends shifting to online shopping

The new normal is shaping the way we work and shop. More than half of Americans said the pandemic crisis was an opportunity to change their lifestyle. Shopping is not an exception. Here are some key consumer trends that you should take into account:

 

Deal seeking- more than ever, consumers are searching for deals online for their holiday shopping. If you are a brand, consider how to maximize your online exposure to catch those Black Friday shoppers. If you own digital property or a shopping comparison site, this is the time to present the best deals for your visitors, with relevant shopping ads to help them decide. 

 

Loyalty-  as people adapt to buying more things online, they are also more “on the look” for new online brands and retailers. If the brand or site satisfies expectations, it is very likely customers will continue purchasing there. This holiday season, ensure your shopping site is functioning top notch. Relevant product ads can help your visitors discover their new favorites. 

 

Apps- shopping app revenue in the US doubled since mid-march. Shopping apps are convenient, ready where people are (their phones). Sure, they don’t always work well and may have a different inventory. If you are a brand or an online store, consider a mobile app to reach customers everywhere. 

 

How Can Your Business Make the Most of the Holiday Season 2020?

Both retailers and shopping sites need to prepare and up their game for the upcoming influx of online customers. As shopping platforms like Amazon get saturated with sellers, retailers should aim to push their products through ads on shopping comparison sites and on searches. 

If You Are a Retailer 

The critical word here is exposure. You should get the right exposure for your products on the right websites. Your target customer needs to find your product online easily. Product ads are an excellent way to promote your product. Especially on shopping comparison sites, where you already have a high intent customer looking for the best buy.  

How to create the most attractive ad? If you want your ad to stand out for the right customers, here are several tips for an effective ad: 

  1. Your ad should be relevant. Use the most popular query keywords in the ad titles and text. 
  2. Select an attractive image that showcases the product
  3. Speak the language of your customers
  4. Be specific about the need of the customer
  5. Show benefit for the customer buying your product
  6. Include a call to action

 

If You Have a Shopping Comparison Website

Optimize the monetization of your digital property. To attract high intent buyers right where they are shopping, add the Shopping Fuel solution. Product shopping ads are visible at the top of SERPs, making your offer more visible. 

You can also leverage content to attract shoppers. Create sponsored content for brands and publish it on your site. The content can be infographics, product reviews, offers, announcements. This approach is best for sites of high influence and value.  

Make the Most of the Holiday Peak Sales With CodeFuel

Turn your visitors into customers with CodeFuel Shopping Ads. It is designed to work specifically on price comparison, content, search engines, and eCommerce sites, or any search result pages. You can display products by various sellers and affiliates. Get ready for the highest online sales season with CodeFuel, contact us today to learn how. 

Ready to monetize?

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The Ultimate Tips to Extension UX/UI Design 

The Ultimate Tips to Extension UX/UI Design 

browser extension design

As people conduct more and more of their activities online, companies compete to get and keep users’ attention. For extension developers, great user experience is critical to success. But what does it take to design a great UX in an extension? In this post, we bring you the best practices and tips to improve your UX Design. 

Why Is It UX Important?

User experience refers to how a user feels when interacting with the product. The person’s attitude about using a product or service. It includes the user perception of the usability and efficiency of the product, as well as the cognitive effort needed to complete a task.   In a market with thousands of new apps coming all the time, competition is fierce. UX usually trumps over flashy designs. How many times did you download an app only to find out it is too complicated or clumsy to use?  While the most stunning design can attract more users, it is often the app with the best customer experience the most successful. That’s the importance of a great UX; it keeps your users engaged and spreads the word about how great it is to use your extension.  To put it in the words of Jared Spool, the founding principal of User Interface Engineering, “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” 

What Makes a Great UX?

Great user experience takes several factors into account, such as the usability, the intuitiveness, the coherence, the time and effort it takes the user to complete a task. Let’s explore some of them:

Intuitive use

The time you take between opening an app or an extension and start using it shows how effective is the user experience design. If the install-use process goes in a few steps, with not a lot of instructions, the UX is effective. In addition, the designer should consider conventions and design patterns. For instance, using buttons to confirm an action, a triangle to show “play” are conventions that ease the experience for the user. Don’t reinvent the wheel.   

Usability

When you test the user experience of a product, what you’re actually checking is the usability of the product. How seamless and easily a user can complete the intended task on an app or an extension while enjoying doing it.  You should also try to prevent user errors as much as possible. For example, add a sample email like name@domain.com in the email address field. You can also add examples of correct input. This can help prevent user frustration.     What makes a product easily usable?

  • It is easy to manipulate
  • It has simple steps, minimal clicks to complete the task
  • The navigation is clear, users always know where they are 
  • Everyone can use the product regardless of skill or experience

Compliance with User Experience Design Conventions When looking at extensions and apps to install, you may have noticed there are similar characteristics in the button placements, icons, and such. Design conventions aim to avoid user frustration by keeping common “rules of thumb”  for user experience.    The browser you design for When designing an extension, take into account how different browsers can support your extension. Be sure to check the developer guidelines.  Keep in mind not to override browser functionality. For example, using keyboard shortcuts that belong to the browser or canceling right-click options. You should also consider that some browsers have more rigid guidelines than others. Here’s a brief list of developer guidelines for major browsers: 

 

6 Tips to Design a Successful Extension

You want users to have an exceptional experience with your extension, right? The better experience, the more people will download it and the reviews will make it a hit. Below you can find six tips to ensure your extension is enticing, useful, and retains users. 

1. Pay attention to the use cases

What is the need your extension is filling? Focus on the main use case, addressing the pain point according to the target audience. The extension should give users an additional feature or capability that solves a problem, saving time, money, or effort.  

2. Keep it within context

Think about the frequency people will use your extension. If users only use the extension sporadically, you can focus more on making your extension attractive for new users. If your extension needs to run at all times, then it is more important to blend the extension seamlessly to the browsing experience.  Keep in mind to limit the screen space your extension takes. Some extensions work right on the taskbar, others open a pop-up window. Take care that the pop-up doesn’t take half a screen. 

3. Be consistent with your brand

The add-on is a part of your brand. Therefore, align the branding for the extension with your company branding app. It should share the voice, colors, in a consistent journey. Ideally, the extension should help you achieve your company’s business goals.  

4. Don’t forget performance

Loading speed is not a bonus, but a necessity nowadays. Your extension can be functional and attractive, but if it stalls or slows down the browsing experience, people will quickly uninstall it. Make it as light as possible. 

5. Be Creative

If you carried out several UX projects, you can know what works and what doesn’t. Review past successful projects to get insights and ideas, extracting the information you can use again. Also, look at your competitors. How similar extensions are solving the problem? However, always test things with your extension and your users.    Check the browser’s features, maybe you can integrate some to your extension. An example of this is how Uber pairs with Google Maps. 

6. Conduct a UX Audit

Once your extension is live, it is time to review how it works. Conducting periodic UX audits and reviews can help you refine the success of the user experience on your extension. You can check how users actually interact with the extension, what features they find useful and what not. 

Monetize your Extensions with CodeFuel

 After launching your extension, think about monetization.  Here at CodeFuel, we help you monetize your extensions. When you use CodeFuel, users download your extension from the browser web store. Then, a search box appears in a new tab with results that are powered by one of our search partners. When a user searches, the box leads to a customized search results page or to a search engine SERP.  Hopefully, this post gave you some tips and best practices to improve your extension UX. A great user experience is one of the key elements to a successful extension. 

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Features and Solutions Your e-Commerce Site Cannot Miss

Features and Solutions Your e-Commerce Site Cannot Miss

When you shop online you want to find quickly what you are looking for and fast checkout, right? Users want eCommerce websites to be attractive, functional, and easy to use. Your website’s success depends not only on what you offer and how well you market the site but mainly on what features the website offers to the user. 

The internet is full of useful solutions that promise to increase traffic and boost conversions. A quick search can show hundreds of tutorials about how to turn your website into an Internet success. What features and solutions are essential for a successful eCommerce website? Let’s explore.   

What Makes a Successful eCommerce Site?

In a world with over 47 billion websites and with the average conversion rate between 2-3%, you need to stand out to get people to opt-in, engage and buy. These tips and solutions can help you increase your conversion rates and lead your e-commerce to success. 

#1: Optimize your Website for Fast Loading Time

Just two seconds.

That’s the time the average Internet user will wait for your website to load. In this age of instant gratification, if your website takes longer to load,  53% of customers will continue on to other sites. There are a few actions you can take to ensure your website’s loading speed is in shape. 

  1. Figure out your baseline speed – you can use GMetrix, Google Page Speed Insights or another speed checker. Make sure you check both your mobile and desktop speeds.speed test ecommerce sites
  2. Use a high performing hosting plan – if your host is offering several plans, check that you are using the high performing version. It may cost more, but it pays off in the long run with increased conversions. 
  3. Optimize images – large or heavy images can slow your website speed. You can compress your images by resizing, cropping or changing the format. If you are not the DIY type, you can opt for using an optimizer tool. A quick search can offer you both free and paid options. 

#2: Track and Optimize Performance

You can’t improve what you cannot measure, so the saying goes. You need to know about your website traffic with real-time data to optimize it.

#3: Don’t forget SEO and CRO

Search Engine Optimization (SEO) optimizes the content so search engines can get your site ranked higher in Search Engines Result Pages (SERPs). Conversion Rate Optimization (CRO) optimizes content for users to get them to complete the call-to-action.

You would want to use them together to increase both traffic and conversions. But optimizing your content for both SEO and CRO is not that easy. Search engines algorithms focus on three key factors to determine page rank:

  • keywords and on-page SEO
  • content quality 
  • usage data

Not only you need to improve your SEO to get visitors to your site, but make sure the on-page copy is built for conversion. There are a lot of free and paid tools to check if your website’s copy and content are on target, many of them with free trial periods. 

Give Quality Content and Strong Copy

A strong copy increases conversions by addressing the user query,  driving action, and building relationships with the customers. But first, you need to attract the visitor’s attention to read your content. According to an eye-tracking study, most people don’t read every word of a page, instead, they scan for the most interesting content first.

#4: Give Your Customers What They’re Looking For, and Quickly

Visitors tend to leave a site if it takes too long to find what they’re looking for. Here are a few ways you can help your customers in their search: 

Manage the product categories

Customers looking for a product search based on keywords. That’s why it is important to tag products in a way they can fit into multiple subcategories. For example, if someone is looking for a “wireless headset” but you only have it listed as “gaming headset”, the visitor can understand you don’t carry the product and leave.  

Managing your products categories can help them find what they are looking for right away. Every e-commerce site builder and platform has different product taxonomy processes, so make sure to check yours. 

Optimize your search and recommendations

You can help users find the product they are searching for by optimizing your site search and recommendations. Changes in design can attract visitors to your search functions. Here are some recommendations:

  • Make your search box scroll as the visitor scrolls down
  • Add a call-to-action text to your search box
  • Use autocomplete and offer suggestions
  • Add a “you may also like” features. This ensures your customer always gets value from your site. 

Use Product Ads and Leverage Intent

You can add product shopping ads like ShoppingFuel to further aid potential customers to search and find you. 

Product shopping ads appear following a user search query at the top of the search engine result pages. Therefore, using product ads you can drive more traffic to your website, and help boost your ranking while drawing the attention of high-intent buyers. 

#5:  Focus on the User Experience

Visitors tend to stay and return to sites that provide a great customer experience. There are a few tips to make your customer journey a smooth ride from landing page to check out:

    • Smooth navigation – ensure your interface is user friendly. The rule of thumb is:  simpler, the better. Provide an easy-to-find menu with very few steps to checkout. 
    • Eliminate checkout barriers –  accepting multiple payment options and don’t require every customer to register to buy. Sometimes all a customer wants is to buy a T-shirt. 
    • Go after abandoned carts– if a customer doesn’t complete a purchase, you need to know why and how to fix it. A 

#6: Go mobile

These days a mobile-first or a mobile-friendly site is a must have for any eCommerce business. Customers make half of their online purchases from their phones. So, ensure your website is fully responsive, following the same standards of user experience and easy checkout that your desktop version. And, since search engine algorithms are prioritizing mobile-first sites, having a mobile-friendly site also helps with page ranking. 

What Are the Essential Solutions for an E-Commerce Website?

In summary, the essential solutions for a successful website  are the ones that help your eCommerce site serve customers faster and better by:

  • Loading faster
  • Giving quick and accurate query results- giving value and transforming searchers into buyers.
  • Provide a smooth customer journey – including simplifying the checkout.
  • Track and optimize performance

Solutions such as CodeFuel’s ShoppingFuel and SearchFuel, provide value to your potential buyers, increasing conversion, and retention. And a happy visitor is a loyal customer. Contact us to learn how we can help. 

Tips to monetize user searches and boost conversions

Tips to monetize user searches and boost conversions

Statistics show that 90% of Internet users which reported search activity visited an online retail site or store, of which 74% purchased a product online. E-commerce is booming, and despite the re-opening of malls and physical stores, consumers still prefer shopping online.

Your customers are visiting your site and you can optimize this opportunity to monetize their search. This article shows you how.

What Users Search: Do. Know. Go

When users search the Internet, they want to perform one of three major action categories: Do, Know and Go.

Do” searches are also known as transactional queries. Users look to perform a specific action, such as purchasing a product or booking a service. These are the kind of queries that e-commerce sites look for.

Know” searches are informational queries. Users want to learn about a specific subject. This kind of queries can sometimes lead to “do” queries. For example, if a user wants to select their next holiday destination, they may start with a generic query [summer holidays south Europe] and then filter until they select where they want to go. At this point they can make inquiries with buying intention.

Go” queries occur when a user searches for a specific brand or product name. For example, if a customer is looking for Gucci, giving them Chanel will not do.

Customer Journey and Intent

The journey of a customer that is doing a transactional query goes through a series of stages, from knowing about the product until the actual purchase. Which each step, the chances of finalizing the purchase increase: 

  1. Awareness – when the customer discovers the product. At this stage the purchasing intent is weak.
  2. Interest – when the customer finds out relevant details about the product. This stage may prompt the decision for buying.
  3. Intent – this is when the customer decides to buy the product.
  4. Consideration – at this stage, the customer evaluates where to buy the product.
  5. Purchase – the moment of purchase.

While it seems straightforward, many customers fail to complete the journey, because they don’t buy the product or because they purchase from a competitor.

How to Identify Users Intent

Shopping platforms such as Google or Bing identify the users by analyzing the keywords used by them when searching. Although it is not an exact science, customer intent can be inferred and classified according to the keywords used.

The more specific the keywords used, the higher the buying intent. For example, a search term “skirts” has a very buying intent, although “navy pencil skirt ¾ length” is more specific and shows a higher intent to buy. The higher buying intent is in exact product names as search terms, for example, “Aroma Electronic Drum Set S-15”

To make the most of the visitors’ intent, apply search monetization strategies for your site.

Search Monetization Tips

There are a few tips you can implement to help monetize your site’s traffic. The first thing to do is ensure your site receives enough traffic. To achieve this, you can apply a couple of site optimization techniques: 

  1. Optimize your page loading time – slow sites not only have higher bounce rates but also figure lower in search engine rankings. You can optimize the loading time by reducing the file size of the images in your site.
  2. Ensure the design is responsivemobile searches and purchases amount to nearly a half of online purchases.
  3. Ensure your site provides true value – you do this by analyzing which keywords people searches for and check that your content, including the ads, match those keywords.

Once you get a decent amount of traffic, you can start earning revenue. Common monetization strategies include:

  • Advertising
  • Sponsored posts
  • Affiliate marketing

The name of the game is to give value to your customers at every step of the customer journey. The easier the searcher can find what they are looking for, the earliest they will make a purchase decision. One way to give your visitors more value by serving shopping ads to searchers.

Boost Conversions by Using Shopping Ads

Product Ads are online ads that feature products matching a search query. They include the essential details of the product: image, name, price, name of the seller and copy.

Serving shopping ads to your customers presents a few advantages: 

  1. High-positioning: Product Shopping Ads are always at the top of search engine pages, responding to an organic search made by a potential buyer. Therefore, your product will draw attention of high intent buyers.
  2. Boost conversions: people are less likely to abandon a search if they click on an ad featuring an image, making product ads more effective than text ads.
  3. Save on bidding: when you use product ads you need not bid on different keywords, since products ads show for several related keywords.

You can display the product ads in a search results page, or on your website. One example of a versatile solution is Shopping Fuel. Based on Bing Ads, it allows you to serve products by different sellers and affiliates. This saves you on having to bid independently by keyword, and you can manage your shopping campaigns more effectively.

Conclusion

Attracting visitors and keeping their attention is not an easy feat. The average person will stay less than a few seconds on a website if they don’t find what they are looking for. When you are looking to boost conversions, there are a few tips you can implement: 

  1. Identify your customers intent: analyze the keywords so you can target the higher intent buyers
  2. Provide value that matches that intent: not only in your content or product. All of your website should provide the customer with as close as possible to what is looking for.
  3. Optimize your website: your website should be easy to navigate, responsive, and fast to load to keep customers interested.
  4. Use product shopping ads: the ads are a useful solution that can draw customers to your site. They target exactly according to your customer search and can boost conversions.