Analytics, strictly speaking, means the analysis of data. But in the context of the internet, online marketing, and monetization, analytics usually refers to the tracking and analysis of customer behavior. Understanding customer behavior both online and off is a common practice in marketing. Tracking customer interactions with websites and software is one of the best ways to understand customer behavior.
Businesses often use that information to improve such customer interactions as marketing campaigns, content strategies, website design, user interface design, and two-way communication between a business and its customers. Analytics is one of the most critical elements for any business that wishes to create a better user experience, improve their products or services, and increase their revenue.« Back to Glossary Index