Bid Oct 25, 2019 ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZ« Back to Glossary IndexThe price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis. Related Articles: Glossary: Daily Budget5 benefits of presenting product shopping ads to searchersTips to monetize user searches and boost conversions« Back to Glossary Index