Marketing is the process of promoting products and services and acquiring and maintaining customer relationships. This can include advertising, branding, copywriting, media exposure, and creative distribution tactics. Online marketing has evolved into a complex discipline that involves many sub-specialties, techniques, and skills.
Fields such as email marketing, search engine optimization, search engine marketing, pay-per-click ads, etc. have all become part of a multi-faceted online marketing strategy. In just a few short years, getting customers’ attention in a saturated marketplace has become a difficult job that requires marketers who are both people-savvy and tech-savvy. To stay competitive and beat the curve, companies are constantly innovating new marketing and monetization methods.« Back to Glossary Index