Monetization means making an asset profitable. This term has become quite popular in recent years, and often refers to digital assets. Such content can include software, digital media, or files. With the proliferation of online media and digital assets, this has become a popular concept among website owners, software developers, and other digital content providers. Since so much online content is free, monetization strategies have become a crucial part of every content creator’s strategy.
Common methods include charging for an end product, or using advertising and affiliate marketing to generate revenue for free services or products. For example, a website owner may create display ads to monetize a website, a content provider with an email list may include affiliate offers to monetize their service, and a software developer may bundle their product with other products in order to obtain a share of the revenue.« Back to Glossary Index