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A search engine, such as Google or Bing, is a utility that allows users to type in a query and find relevant, authoritative information on the world wide web. Over time, user behavior has made it clear that people want answers, recommendations, and suggestions that make their lives easier and more convenient.

As a result, search engines are evolving into “answer engines,” or “recommendation engines” that predict what users want and give it to them. Search engines can also be incorporated into software, apps, websites, and games, and provide software developers a way to better understand the needs of their customers and give them what they want, which makes them an ideal space for monetization. 

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Search Engine