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A target audience is a term that refers to the specific demographic that your product or service is focusing on. For instance, a video game’s target audience may be young teenagers who enjoy martial arts and Japanese anime. A real estate company’s target audience may be upper class families living in the northeast, with enough disposable income to buy winter homes in the southern states.

Understanding the target audience’s needs and problems allows marketers, service providers, and product developers to better solve those needs. The more that marketers understand their target audience, the better they can advertise to that specific group.

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Target audience