Affiliate marketing is one of the best ways to make passive income with your site.

Instead of making a few cents or maybe a few dollars for each click of an ad, you can earn a significant commission whenever someone clicks on an affiliate link and makes a purchase. Instead of just making a flat fee for display ads you sell, you can continue to generate revenue from an affiliate link that you place on your site.

If you play it right, that link will continue to generate sales for months or even years without you having to do any additional work.

Pay per install is a type of affiliate marketing program that pays publishers a commission when an app or software package that they are promoting sells. Pay per install programs are growing in popularity because they get results for advertisers.

Here are a few things you can do to make money with pay per install affiliate programs:

Create Promotional Content

To really sell the apps or software in your pay per install affiliate program, you need more than a few lines. Creating promotional content can help you detail the features and the benefits of these programs to drive more sales. Write blog posts, articles and landing pages that show your readers why they need these apps or software.

Show them how the programs will solve a problem in their lives. Show them why they need to buy now, either because the programs solve an immediate problem or because they are available for a special offer.

Create Promotional Content

Employ a variety of rhetorical strategies to reach the largest number of buyers. Emotional appeals, logical arguments and other tactics can help you cover all your bases and drive the largest number of sales.

Show Display Ads

Internet browsers are busy these days. In order to get your pay per install products in front of the most eyes, you need to show display ads as well as text ads. Take time to create ads that will get noticed and be effective. That means including more than just a simple logo in the ad. Write a few lines of precise copy that show off a key feature (or a couple of key features, if applicable).

Test out your ads to learn which ones get the most results, as well as what position is most effective. Try out several types of ads, such as header banners, video ads, or ads in sidebars. The more testing you do, the more effective the strategy will be.

Create Email Marketing

Email marketing is one of the most effective ways of promoting products today.

Create Email Marketing

You can promote your pay per install affiliate programs in the same way you would your own products. Create a special email newsletter promoting your product and outlining its features and benefits. If you can, add a special offer to sweeten the deal. Perhaps you can provide a related e-book for free, or provide a small discount on one of your other products.

Promote on Social Media

Social media can be an effective outlet for marketing products if you do it right. The best way to do so is to present the app or software like a tip or a solution for your followers.

Instead of saying something like :

“Hey you should buy this software!” you could say something like “I use this software all the time to manage my finances. Check it out.”

People who use social media are savvy, and they know when a post is meant to sell them something. The more you frame your offer as a useful tip, the more effective it will be.

Promote on Social Media

Create a Software Bundle

Pairing your products with products from your affiliate program can help you drive sales. When you create a software bundle, you put your clout behind the other product as well. If you choose to employ this strategy, make sure that the product you bundle with has a good reputation. Your name depends on it.

Promote Your Own Programs

You don’t have to sign up as an affiliate to promote pay per install programs. You can also sign up as an advertiser to have your apps or software promoted by affiliates. In doing so, you can drive your sales and meet your goals. The better the commission you offer your affiliates, the better you can expect your sales to be.

Pay per install affiliate programs can be a powerful tool for your business, whether you are looking to create an additional revenue stream or you want to promote your own products. Use these tips to help you maximize the benefits you get from these programs.