The hub is a cloud-based data analytics tool that allows users to stay on top of your traffic performance with accurate, insightful, real time data.The hub provides you with a fully customized analytics and configuration platform to help you grow your business and learn more about your audience. It provides performance & revenue data, performance snapshots, pre-defined featured reports, and allows you to build & schedule customized reports.Data is available 24/7 accessible from anywhere – desktop or mobile, and is backed up for future reference.The Hub includes the following sections:
- Dashboard
- Featured Report
- Cross Product Reports
The Dashboard tab is divided into these components:
- Snapshot
- Revenue scope
- KPIs overview comparison
Snapshot
The snapshot comparison displays different time periods for both payout and monetized searches
- Weekly – current weekly sum since Monday, and % change from last week for the same period.
Note: N/A will appear in the beginning of the week until the data is updated. If you see N/A, check back in 1-2 days for updated data - Monthly – current monthly sum since the 1st of the current month, and % change from last month for the same period
- Quarterly – current quarterly sum since the first day of the current quarter, and % change from last quarter for the same period
Revenue scope
Trend data for Revenue & Monetized searches, adjustable by time period (selected in the Date filter).
KPIs overview comparison
Includes two tabs: Channel & Wallet overviews, that allow users to compare KPI performance breakdown by traffic channel or by traffic associated with a specific wallet.
Channel Overview
Data analysis at the channel level, according to these filters:
- Date
- Country
- Wallet
- Channel
Wallet Overview
Data analysis at the wallet level, according to these filters:
- Date
- Country
- Wallet
By default, all countries, wallets, and channels are checked, but a user can select a specific country / wallet / channel that they want to analyze.
Click on the Go button to display the calculated amount, according to the filters for the specific metrics selected. The graphs will change according to the selected metric.
Each tab provides KPIs performance breakdown by:
- Revenue
- Monetized Searches
Data is displayed in a columns chart and line chart.
Example of a column chart
Example of a line chart
Each chosen metric (ex. Monetized Searches, Monetized RPM, Revenue) can be viewed based on the following filters
- Daily – The chart will present the values for the selected KPI per day
- 7 days – The chart will present the average each of the last 7 days for the selected KPI
- WoW change – ‘Week over Week’ change, with each day presenting the differences of the selected KPI value from the same day in the previous week
View Options
The chosen metrics can be also viewed according to the following options:
- Country
Data will be presented for the maximum top 10 countries according to payout type. The remaining country data will be aggregated as the 11th
value: “Other”
- Products
Data will be presented for the maximum top 10 countries according to payout type.
The remaining country data will be aggregated as the 11th value: “Other”
- Wallet
Data will be presented for the maximum top 10 countries according to payout type.
The remaining country data will be aggregated as the 11th value: “Other”
- Combined Line
In the line chart, you can also view data in a combined line: the data will be presented as one aggregated line.
These charts can be exported to JPG / PDF format by clicking on the Export option in the top right corner of each chart.
Dashboard Hourly view
The Dashboard Hourly view applies only to API traffic and is opened by permission level. If you don’t have access to such report, please contact your Account Manager.
The Hourly view in the Dashboard displays your traffic performance on an hourly basis in graphs. The hours granularity is provided by Microsoft.
See also “Performance Hourly Report” chapter under “Customized Reports” to view and generate Hourly report.
If you have an API traffic you will see the time granularity toggle. Set the time granularity toggle to “Hourly”:
As Hourly view applies only to API traffic, only API related wallets will be displayed in the graphs.
Date filter values are:
- ‘Last 2 days’ – default value
- ‘Today’
- ‘Yesterday’
After the dimensions and metrics are selected, click on the ‘Go’ button to view the Hourly graph.
Unlike the Daily graphs, in the Hourly graphs every graph-stick or graph-point marks the date and the hour of the day. Hours range is 0-23.
This section displays pre-defined detailed table reports per product / wallet.
These cross-product reports can be exported to CSV by clicking on the Export button on the top right corner of the report.
Performance by Product
The Performance by Product report includes these filters:
- Date
- Countries
- Channels
- Product IDs
By default, the date filter is set to ‘Last 7 days’, and the other filters are set to ‘All Countries’, ‘All Channels’ and ‘All Product IDs’. Users can change the default filters and select only one value or multiple values in each filter
Performance by Wallet
The Performance by Wallet report includes these filters:
- Date
- Countries
- Wallets
By default, the date filter is set to ‘Last 7 days’ and the other filters are set to ‘All Countries’ and ‘All Wallets’.
Users can change the default filters and select only one value or multiple values in each filter.
The cross-product report enables publishers to consolidate payout reports in the Hub.
These cross-product reports can be exported to CSV by clicking on the Export button on the top right corner of the report.
Total Payout by Wallet
This report presents aggregated data of payout per wallet, & users can use the filters to get more specific data.
Available filters:
- Date
- Wallets
- Countries
By default, the date filter is set to ‘Last 7 days’ and the other filters are set to ‘All Wallets’ and ‘All Countries’
Detailed Payout Report
The ‘Daily payout per Wallet’ is a more extended report that contains additional columns such as, Date, Country, & Product. This way users can see more detailed data ion the date, country, and product level.
Available filters:
- Date
- Wallets
- Countries
By default, the date filter is set to ‘Last 7 days’ and the other filters are set to ‘All Wallets and Products’ and ‘All Countries’.
Daily Payout by Wallet
This report presents aggregated data of payout per wallet with a breakdown by date. Users can use the filters to get more specific data.
Available filters:
- Date
- Wallets
- Countries
By default, the date filter is set to ‘Last 7 days’ and the other filters are set to ‘All Wallets and Products’ and ‘All Countries’
The Customized Reports section allow users to create their own customized reports.
This section contains 2 tabs:
- Report Builder
- My Reports
Report Builder
On the report builder screen, the user can customize a preferred report and save it and schedule it for future use.
Performance Report
This report includes key search performance metrics that are associated with the specific search traffic.
Users can set the filters values first in the filters line above to define the chosen population (breakdown)
Available filters are:
- Date
- Country
- Channel
- Product / wallet
By default, the date filter is set to the ‘last 7 days’ and all countries, channels and products are also selected,
Dimensions and metrics
After choosing the desired filters, users can define the columns of the table by selecting the required dimensions and metrics.
Available dimensions:
- Date
- Wallet
- Product
- Install Date
- Search Channel
- Country
- Country Name
- Search Source
The Metrics represent the performance data to be presented according to the dimensions selected.
Available Metrics:
- Total Searches
- First Searches
- Follow-on Searches
- Total Monetized Searches
- Monetized Fist Searches
- Monetized Follow-on Searches
- Coverage
- Ad Impressions
- Ad Clicks
- Monetized CTR
- CPC
- Amount
- Monetized RPM
At least one metric should be selected to generate the report.
Users can click on the ‘X’ in a specific metric or dimension to remove it.
After the dimensions and metrics are selected, click on the ‘Go’ button to generate the report. The columns of the resulting table will present dimensions first and then metrics, according to their chosen order.
All metrics and dimensions in the chosen list can be dragged and dropped to enable the user to change the order of the columns.
functionality
Save Report Functionality
Click on the Save button to save the report under the ‘My reports’ section.
Report name must be entered before saving the report. Note: the report name should be unique!
After saving the report, a notification pops up
Users can choose whether to go to the ‘My Reports’ section and see the new saved report or to stay in the report and continue working on it.
Export Report Functionality
Clicking on the Export button will download the report into csv format. Note: this functionality is not available for reports that contains more than 10,000 rows. In that case only the email / FTP options are available
Reset Report Functionality
The Reset functionality allows users to reset the report to its default state without the chosen filters, and to generate a new customized report.
After clicking on the Reset button, a notification will appear
Clicking on Reset will reset the form; click on Cancel if you’re not ready to reset and want to keep the changes you’ve made.
Scheduled Report
This feature allows users to send an email, upload to FTP, or schedule their own customized reports. Users can schedule their report according to customized time periods: daily, weekly, or monthly, as well as at the frequency of automatic generation.
There are two ways to schedule a report by mail or by FTP. The scheduling option for both is available only once the report is saved.
Email Option
Send Now
This option doesn’t require the user to save the report
Clicking on ‘Send Now’ will open a popup with the required fields to send the email.
- To – Recipients (more than one email address can be entered)
- Subject – Email title / subject
- Message – Email body (not required)
Clicking on Send will close the window and send the report to the relevant recipients; the report will be sent in CSV format and will be sent only once.
Clicking on Cancel will cancel the sending action.
When the message is sent, an approval notification will appear
Schedule Email
This option requires saving the report first before using this functionality
When clicking on Schedule SFTP, a popup will open with more fields regarding the frequency of the reports
Additional fields:
- Frequency – Values: Daily /Weekly/ Monthly
Daily: the report will be sent on a daily basis
Weekly: a new section will be available to choose the required day of the week
Monthly: a new section will be available to choose the required day of the month
- Time – user can select between defining a specific hour or using an updated trigger (each time data is updated).
- Hour – presents a list of hours between 00:00 to 23:00
- Time Zone – presents a list of available time zones
FTP option
Upload Now – this option doesn’t require the user to save the report before uploading it to an FTP Server.
Clicking on ‘Upload Now’ will open a popup with the required fields to perform the upload to the FTP Server
- Server – FTP Server path
- Port – FTP server port number
- User Name – Server user name
- Password – Server Password
Please note:
Currently, only FTPS format is supported.
Clicking on Upload will close the window and the report will be uploaded to the required FTP server; the report is in CSV format and will be uploaded only once.
Clicking on Cancel will cancel the uploading action.
When the report is uploaded, an approval notification will appear
Schedule FTPS
This option requires saving the report first before using this functionality
When clicking on Schedule FTPS, a popup will be open with more fields regarding the frequency of the reports: (same as the email option)
Additional fields:
- Frequency – Values: Daily |Weekly| Monthly
- Daily: the report will be sent on a daily basis
- Weekly: a new section will be available to choose the required day of the week
- Monthly: a new section will be available to choose the required day of the month
Time – user can select between defining a specific hour or using an updated trigger (each time the data is updated).
Hour – a list of hours between 00:00 to 23:00
Time Zone – a list of available time zones
Type Tag Performance Report
The Type Tag Report applies only to API traffic and is opened by permission level. If you don’t have access to such report, please contact your Account Manager.
The Multiple Type Tag feature allows you to optimize your traffic according to the various channels and search sources, which are now called Type Tags.
Publishers can view the overall network performance as well as network performance per Type Tag.
In order to use Type Tags, use “n”, ”l”, ”m” and “d” parameters in your requests to Search Feed API. E.g:
http://searchfeed.seccint.com/v2/ … … … &n=14000&l=45&m=231&d=102118
- One “n” parameter is allowed in a request. Valid values are in range 0-15000.
- One “l” parameter is allowed in a request. Valid values are in range 0-500.
- One “m” parameter is allowed in a request. Valid values are in range 0-500.
- One “d” parameter is allowed in a request. Valid values are dates in format mmddyy
Only valid values will be respected.
When you use Type Tags you may view your overall network performance under “Total Performance” Tab.
You may also view your network performance per Type Tags under “Per Type Tag” Tab.
- All “n” values appear with “N” prefix. E.g: “N10”
- All “m” values appear with “N” prefix. E.g: “M12”
- All “l” values appear with “L” prefix. E.g: “L500”
- All “d” values appear with “D” prefix. E.g: “D122218”
Channel, Search Source and Install Date may be viewed under “Type Tag” column.
You may choose to view a Type Tag report with all Type Tags or only with specific Type Tags values by selecting the “All Type Tags” drop-down list and add values to it. For your convenience, you may maintain your Type Tags list in a text file and copy them all at once to you drop down. Example:
or
Note: Reports you choose to save t under “Total Performance” will be saved as type “Performance”, while reports you save under “Per Type Tag” will be saved as type “Performance – Type Tag”.
Performance Hourly Report
The Hourly Report applies only to API traffic and is opened by permission level. If you don’t have access to such report, please contact your Account Manager.
Hourly report indicates your traffic performance on an hourly basis. The hours granularity is provided by Microsoft.
If you have an API traffic you will see 2 tabs under the Report builder:
- Performance Report Tab – See above instructions
- Traffic Quality Score Report
Click on the Performance Report Tab and then set the time granularity toggle to “Hourly”:
Date filter values are:
- ‘Today’ – default value
- ‘Yesterday’
- ‘Last 7 days’
- ‘Custom’ – Up to 2 weeks back. Hourly data is valid only up to 2 weeks back.
After the dimensions and metrics are selected, click on the ‘Go’ button to generate the report. The columns of the resulting table will present dimensions first and then metrics, according to their chosen order.
All metrics and dimensions in the chosen list can be dragged and dropped to enable the user to change the order of the columns.
Unlike the Daily report, in the Hourly report the Date column will include the Hour. Hours range is 0-23.
Traffic Quality Score Report
The Traffic Quality Score Report applies only to API traffic and is opened by permission level. If you don’t have access to such report, please contact your Account Manager.
Traffic Quality Score Report indicates how well your traffic is performing. TQScore metric is provided by Microsoft.
- You can use the score to compare traffic trends and gain insight into the quality of your site traffic and either improve efficiencies or remove poorly performing traffic.
- The possible scores are 0.5 through 10.0, with 10 being the highest. The score is specified in increments of 0.5. If the implementation do not have a quality score (e.g., the implementation could be new or there is insufficient clicks), the value is -1. Inc ase of new implementation, it takes serval days before you will see the TQScore.
- TQScore requires a sufficient corpus of data and history in order to be calculated accurately. In general, higher click volumes provide a much more stable calculation and resulting higher confidence in the TQScore. A higher score indicates better traffic quality.
- Volume shifts, data sparsity, quality change, query/click mix, device mix change could impact TQScore.
If you have an API traffic you will see 2 tabs under the Report builder:
- Performance Report Tab – See above instructions
- Traffic Quality Score Report
Click on the Traffic Quality Score Report tab to generate TQscore report. see below instructions:
Users can set the filters values first in the filters line above to define the chosen population (breakdown)
Available filters are:
- Date
- Country
- Product / wallet
By default, the date filter is set to the ‘last 7 days’ and all countries and products are also selected.
Dimensions and metrics
After choosing the desired filters, users can define the columns of the table by selecting the required dimensions and metrics.
Note: To effectively generate the Traffic Quality Score report, the following are mandatory:
Dimensions: Date, Product/Site name, Country/Country Name, Device.
Metric: TQscore.
Available dimensions:
- Date
- Wallet
- Product
- Site Name
- Country
- Country Name
The Metrics represent the performance data to be presented according to the dimensions selected.
Available Metrics:
- Total Searches
- Total Monetized Searches
- Coverage
- Ad Impressions
- Ad Clicks
- Monetized CTR
- TQScore
Users can click on the ‘X’ in a specific metric or dimension to remove it.
After the dimensions and metrics are selected, click on the ‘Go’ button to generate the report. The columns of the resulting table will present dimensions first and then metrics, according to their chosen order.
All metrics and dimensions in the chosen list can be dragged and dropped to enable the user to change the order of the columns.
Functionality
Save Report Functionality
Click on the Save button to save the report under the ‘My reports’ section.
Report name must be entered before saving the report. Note: the report name should be unique!
After saving the report, a notification pops up
Users can choose whether to go to the ‘My Reports’ section and see the new saved report or to stay in the report and continue working on it.
Export Report Functionality
Clicking on the Export button will download the report into csv format. Note: this functionality is not available for reports that contains more than 10,000 rows. In that case only the email / FTP options are available
Reset Report Functionality
The Reset functionality allows users to reset the report to its default state without the chosen filters, and to generate a new customized report.
After clicking on the Reset button, a notification will appear
Clicking on Reset will reset the form; click on Cancel if you’re not ready to reset and want to keep the changes you’ve made.
Scheduled Report
This feature allows users to send an email, upload to FTP, or schedule their own customized reports. Users can schedule their report according to customized time periods: daily, weekly, or monthly, as well as at the frequency of automatic generation.
There are two ways to schedule a report by mail or by FTP. The scheduling option for both is available only once the report is saved.
Email Option
Send Now
This option doesn’t require the user to save the report
Clicking on ‘Send Now’ will open a popup with the required fields to send the email.
- To – Recipients (more than one email address can be entered)
- Subject – Email title / subject
- Message – Email body (not required)
Clicking on Send will close the window and send the report to the relevant recipients; the report will be sent in CSV format and will be sent only once.
Clicking on Cancel will cancel the sending action.
When the message is sent, an approval notification will appear
Schedule Email
This option requires saving the report first before using this functionality
When clicking on Schedule SFTP, a popup will open with more fields regarding the frequency of the reports
Additional fields:
- Frequency – Values: Daily /Weekly/ Monthly
Daily: the report will be sent on a daily basis
Weekly: a new section will be available to choose the required day of the week
Monthly: a new section will be available to choose the required day of the month
- Time – user can select between defining a specific hour or using an updated trigger (each time data is updated).
- Hour – presents a list of hours between 00:00 to 23:00
- Time Zone – presents a list of available time zones
FTP option
Upload Now – this option doesn’t require the user to save the report before uploading it to an FTP Server.
Clicking on ‘Upload Now’ will open a popup with the required fields to perform the upload to the FTP Server
- Server – FTP Server path
- Port – FTP server port number
- User Name – Server user name
- Password – Server Password
Please note:
Currently, only FTPS format is supported.
Clicking on Upload will close the window and the report will be uploaded to the required FTP server; the report is in CSV format and will be uploaded only once.
Clicking on Cancel will cancel the uploading action.
When the report is uploaded, an approval notification will appear
Schedule FTPS
This option requires saving the report first before using this functionality
When clicking on Schedule FTPS, a popup will be open with more fields regarding the frequency of the reports: (same as the email option
Additional fields:
- Frequency – Values: Daily |Weekly| Monthly
- Daily: the report will be sent on a daily basis
- Weekly: a new section will be available to choose the required day of the week
- Monthly: a new section will be available to choose the required day of the month
-
- Time – user can select between defining a specific hour or using an updated trigger (each time the data is updated).
- Hour – a list of hours between 00:00 to 23:00
- Time Zone – a list of available time zones
My Reports
The My Reports section contains a list of all saved & scheduled reports for a specific user.
Reports that were sent to an email by the ‘Send Now’ feature or uploaded to an FTP by the ‘Upload Now’ feature will not appear under the ‘My Reports’ list; reports that are sent once are not saved in the system.
In this section, users can view, edit, or change the settings of the customized reports that they saved.
- Report Name – Name of the report as it was defined by the user in the report title filed of the report
- Creation Date – The date that the report was created and first saved
- Last Modified – The date that the report was modified the last time
- Send Method – The reporting sending method: Email or FTP.
- Type – Represents the type of scheduler that was set for the report. Performance or Traffic Quality Report.
- Empty – The report was saved only; no scheduler was set
- FTP – The report was scheduled to FTP
- Email – The report was scheduled by email
- Settings –The settings of the report:
- Active / Inactive / Paused
- Settings button – opening the scheduler pop up enables the user to change the schedule settings for the selected report
- Actions – actions the user can perform on the report
- Duplicate – The report, with all of its settings (including scheduling settings), will be duplicated
- Delete – The specific report and all data related to it (scheduling settings) will be removed from the table
- Edit – The specific report will be opened on the report builder screen, enabling the user to edit report data: add/ remove dimensions / metrics, change filters, etc.
* * Note: After scheduling a report for one of the formats (email / FTP), it can’t be changed to the other format.
The data in the Hub is updated once a day, usually around 5:00 am (UTC-8 time zone).
The data will be presented in the Hub in a delay
Y of two days, as the data is received from Bing in a delay of two days.
Data Delays
In case that there are unusual data delays or other data issues, a failure alert will appear, notifying the user that there are some data issues and we are working to solve them as quickly as possible.
The Payment Details Section, allows Publisher to view and update his company payment details.
How does it work?
Look out for the setting button in the top right corner of the HUB page header.
Note that you will be able to see this button only if you are eligible to setup and update your company payment details. If you don’t see this button please contact your account manager to enable this feature for you.
By clicking on the Settings button, your will be navigated to the Payment Details screen.
Address Tab
Fill in your contact details as they appear on your bank record and then click on “Next” button.
Payment Method Tab
Choose your preferred payment method and fill in the relevant details information.
Some of the payment methods screens require you to confirm the terms of use by checking the checkbox at the bottom of page.
Once you click on the ‘Next’ button you are all set. Your payment method will be saved in our system.
In any given time, you can access the Payment Details screen and update/change your company payment details.
- Total Searches – total number of queries sent to the search provider
- Monetized Searches – the number of times a request to the search provider returned a response with at least one ad
- Monetized RPM – ($) Revenue Per Thousand, calculated by dividing the total payouts by the number of monetized searches * 1000
- Wallet – a wallet is a digital entity representing the financial contract conducted with a publisher; it defines the payment model and rates of the deal
- Monetized CTR – (%) calculated by dividing the number of times users click on the monetized search results page by the number of page impressions
- Coverage – (%) indicates the percentage of searches that have at least one ad
- Publisher CPC – ($) Cost per Click, calculated by dividing payout by ad clicks
- Ad Impressions – the total number of ads served
- Ad Clicks – the number of times users clicked on ads
- Install Date – (d) indicates client’s install date
- Channel – (n) indicates source of distribution
- Search Source – represents the source of the search (search asset)
e, home page, new tab, etc. - Traffic Quality Score – represents how well your traffic is performing. TQScore metric is provided by Microsoft.