In-Feed: Intent Based Native Ads
This FAQ provides answers to essential questions about CodeFuel’s In-Feed solution.
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Our in house UX experts create customized ad formats to fit naturally into the look and feel of your site. These ads are integrated seamlessly within the site’s content.
Compared to its competitors, In-Feed offers a complete native solution based on user intent. It presents the right ad at the right place at just the right time.
Yes. The optimization process analyzes, filters and presents only the best performing ad formats and designs at the most viewable times using optimum placements.
In-Feed will only have a positive effect on site performance in terms of session duration and engagement.
Yes, you can run several ad units on the same page – different placements will require different ad designs to fit the surrounding content.
Our solution includes an optimization algorithm with machine learning abilities, always presenting the most targeted, relevant and profitable tags.
In-Feed is available across all devices: mobile, desktop and tablet.
The ads are delivered using the CodeFuel intent engine – a predictive model which is based on site signals, user signals and trending data.
Our proprietary technology is a prediction model combining site signals, user signals and trending data together with AI algorithms to deliver the right ad to the right person at the right time.
Site signals include site category information, contextual relevancy, site engagement data and page sentiment.
User signals include essential 1st and 3rd party data, user profiles, actions, session duration & browsing history.
Trending data includes social intel ,search data, specific holidays and various events.
Real-time data and performance analytics will be available on your personal account located on our cloud based data analytics platform – CodeFuel HUB. The Hub offers advanced optimization tools to propel your traffic for the strongest revenue possible.
CodeFuel uses a Smart Demand technology using a wide variety of premium advertising partners who deliver ads from the largest, most respected brands in the industry. The ad source will be decided in real-time based on relevancy and profitability.