Publisher Content Policy

  1. General:This policy governs the offering and usage of third-party content as part of the Toolbar platform.

    Content Offered via the Toolbar Platform Using the Toolbar platform, online publishers and third parties may create custom apps, gadgets, features, links, and/or buttons (the “Apps”). All such Apps must be clearly visible from the Toolbar, may only contain legal content, and must be developed according to our Advanced App Guidelines.

    Publishers or third parties who use the Toolbar platform can offer their Apps directly to their community of users by promoting them on their Toolbars and websites. They can also share their Apps on the AppStream Marketplace, where end users and other publishers in the CodeFuel network can add the Apps.

  2. Requirements:CodeFuel encourages publishers and third parties (hereinafter, “Content Providers”) to share their Apps and reap the benefits the Toolbar platform has to offer, such as distribution to new audiences, new revenue models, brand exposure, and more. At the same time, CodeFuel requires all Content Providers using its platform to protect the rights of end users and make sure that the content they offer is safe and beneficial.

    CodeFuel encourages publishers and third parties (hereinafter, “Content Providers”) to share their Apps and reap the benefits the Toolbar platform has to offer, such as distribution to new audiences, new revenue models, brand exposure, and more. At the same time, CodeFuel requires all Content Providers using its platform to protect the rights of end users and make sure that the content they offer is safe and beneficial. In the event that an App requires access to, collection of, or use of End Users’ information, each Content Provider must:

    1. Present end users with a clear notice, prior to their use of the App, explaining what information may be collected and why.
    2. Allow end users, prior to their use of the App, to choose whether to share their information OR disable the App.
    3. Present end users with accurate Terms of Service and Privacy Policy that govern the use of the App.
    4. Protect end users’ information and avoid putting end users’ privacy or security at risk.
    5. Ensure that their policies and notices honestly reflect their activities and collection of end users’ information.

    In the event that an App monitors end user activity, each Content Provider must:

    1. Present end users, prior to their use of the App, with a clear and honest notice explaining which activity may be monitored and why.
    2. Allow end users, prior to their use of the App, to choose whether to allow monitoring of their activity OR disable the App.
    3. Present end users with designated Terms of Service and Privacy Policy that govern the use of the App.
    4. Protect end users’ information and avoid putting End Users’ privacy or security at risk.

    Additionally, in the event that the App includes features that can enhance or modify web pages visited by End Users, the Content Provider must:

    1. Notify end users of such features, prior to their use of the App, and allow end users to disable these features or remove the App at any time.
    2. Submit a request to use the Toolbar platform’s advanced API capabilities to create an App, as made available in the CodeFuel Platform, and such requests must be reviewed and approved by the CodeFuel compliance team prior to the App being made available to end users.

    Content Providers who do not follow these requirements will be in violation of CodeFuel’s policies. As such, their Apps will be removed from the Toolbar platform and legal actions may be initiated against them.

    Example of an App that follows our Content Policy and Advanced App Guidelines:

    Description: The “Shop Till You Drop” app provides end users with discount coupons on top of the sites they visit.
    PublisherContentPolicyLegal

    The first time the end user sees the app, a notification is shown that describes the app and explains the potential use of the end user’s personal information. The end user is provided with access to the Terms of Service and Privacy Policy governing the use of the app. If the end user agrees, then the app is activated. If the end user does not agree, then the app is disabled (without any personal information being sent).

    If you have any questions about this policy, please contact us.

Last updated: August 13, 2014.

Legal Publisher Content Policy