- Ad Exchange
An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated(...)
- Ad Format
The types of ads that can be displayed in your website (such as native, display, video etc).
- Ad Impression
An advertisement impression occurs each time a consumer is exposed to an advertisement, clicking is not taken into account.
- Ad Marketplace
An ad marketplace is where ad networks and exchanges combine with advertisers and publishers of all sizes to create an exchange for all ads.