AJAX progress indicator
  • Ad Exchange
    An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time.
  • Ad Format
    The types of ads that can be displayed in your website (such as native, display, video etc).
  • Ad Impression
    An advertisement impression occurs each time a consumer is exposed to an advertisement, clicking is not taken into account.
  • Ad Marketplace
    An ad marketplace is where ad networks and exchanges combine with advertisers and publishers of all sizes to create an exchange for all ads.
  • Ad Network
    Platform that connects advertisers with publishers.
  • Ad Server
    An ad server is a web server dedicated to the delivery of advertisement. This specialization enables the tracking and management of advertising related metrics.
  • Ads
    Ads are short for advertisements. Businesses or individuals trying to market products or services often create ads to drive their promotion efforts. Ads appear in a channel, such as YouTube, Google search results, inside apps, on websites, and almost anywhere there is available real estate.(...)
  • AdSense
    Google AdSense is part of the Google advertising network that caters to website owners. AdSense allows content publishers the opportunity to earn revenue from their websites or blogs by inserting the ads on their web pages.The advertisements automatically generate text ads that are relevant to(...)
  • Advertiser
    Any person or company looking to promote his brand, service or product via banners and text links on publisher sites and apps.
  • Advertising
    Advertising is one of the easiest, most common forms of monetization available online. Online advertising works much the same way as offline advertising: a content publisher, service provider, etc. devotes a portion of their real estate to promoting a third party’s products or services. In(...)
  • Adwords
    Google AdWords is an online advertising platform that gives website/app owners exposure to relevant customers in 2 ways: Search - advertising via search engine according to the user's query. GDN - Google Display Network's Advertising banners on sites according to their content.
  • Affiliate Marketing
    A platform that allows any kind of external traffic sources (Display, SEO, email marketing, PPC and more) to market out all in-house products.
  • Analytics
    Analytics, strictly speaking, means the analysis of data. But in the context of the internet, online marketing, and monetization, analytics usually refers to the tracking and analysis of customer behavior. Understanding customer behavior both online and off is a common practice in marketing.(...)
  • App
    (Application) - Software that is downloaded to run on a mobile device, typically from an app store or mobile internet site.
  • ARPAU
    Average Revenue Per Active User.
  • B2B
    Business-to-business, or B2B, refers to a buyer and seller relationship between businesses. One business that provides services or products to another business would be in the B2B industry.Marketers and salesmen that attempt to sell their products to other businesses are engaged in B2B(...)
  • B2C
    Business-to-consumer, or B2C, refers to the buyer and seller relationship that exists between businesses and consumers. Unlike a business-to-business (B2B) relationship, B2C companies provide services and products to individual customers, as opposed to other companies or organizations.The B2C(...)
  • Banner
    A banner, or banner ad, is a rectangular image featured on a website or application which acts as a portal to the advertiser’s site once clicked on. Banner ads come in different shapes and sizes and are often interactive.
  • Behavioral Tracking
    Behavioral Tracking uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives to users (sometimes also called Behavioral Profiling, Interest-based Advertising, or online(...)
  • Bid
    The price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis.
  • Big Data
    Big data is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, querying, updating and information privacy.
  • Brand Safe
    Contextual environments that are aligned with brand values. i.e, no ads placed on illicit sites.
  • Channels
    A parameter that we can use to identify the query's' source (i.e. country).
  • Click
    The act of clicking on an ad (banner or text link) that has been served to a mobile screen.
  • CodeFuel HUB
    CodeFuel HUB - Analytics and performance results delivered online for content publishers to track and optimize their campaign results.
  • comScore
    A cross platform measurement company that precisely measures audiences, brands and consumer behaviors.
  • Content Publisher
    An online entity that publishes content on the web, for example The New York Times, CNN, Huffington Post.
  • Conversion Rate
    In marketing and sales, a conversion refers to a user taking a desired action. When an end user completes a form, becomes a paying customer, or makes a purchase, this would be considered a conversion. The conversion rate, then, means the percentage of users who complete that desired(...)
  • CPA
    Cost per Action occurs when the advertiser only pays when an agreed action has been performed, such as making a purchase or requesting more information.
  • CPC
    Cost per Click - The price paid by an advertiser for a single click on its ad that brings the end users to their intended destination.
  • CPE
    Cost-per-Engagement - CPE model means advertising impressions are free - advertiser pays only when a user engages within the ad unit. 
  • CPI
    Cost Per Install - The publisher's charge to the advertiser each time a download is completed on a user's device. 
  • CPL
    CPL (Cost-per-Lead) is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser offer.
  • CPM
    CPM (Cost Per Mille) - The price paid by an advertiser for a site displaying their ad 1000 times.
  • CPO
    CPO (Cost Per Order) - Charge from a publisher each time an in-app sale occurs. 
  • CPV
    CPV (Cost-per-Visitor / Cost Per View)Cost-per-Visitor is when the advertiser pays for the delivery of a Targeted Visitor to the advertiser's website/app.Cost-per-view (CPV) bidding is the default way to set the amount paid for ads (when created with AdWords).
  • Creative
    Creative - The concept, design and artwork that go into a given ad.  
  • CTR
    Click-through rate, or CTR, is the percent of users who click on an advertisement. It is a metric used by online advertisers and marketers to gauge the efficiency of campaigns and advertisements.The rate is a percentage, created by dividing the total number of impressions – or user views – by(...)
  • Daily Budget
    Daily Budget - The price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis. 
  • DAU
    DAU - Daily Active Users. 
  • DCPC
    DCPC (Dynamic Cost per Click) - With a DCPC model, an average price is set, so the advertiser pays the real market value for each publisher's traffic, enabling more traffic and a larger diversity of publishers. 
  • DCPM
    DCPM (Dynamic Cost per Mille) - Allows advertisers to adjust the price of their bids on the fly, according to performance, in order to make maximum use of media, and maximally optimize their campaigns - based on each campaign's specific goals. DCPM brings advertisers the most effective traffic(...)
  • Development
    Development, in the context of the digital world, usually refers to software development: designing, programming, and maintaining software. There are several models that exist to describe a development life cycle, but, in general, it follows those three steps. The design phase of development(...)
  • Display Media
    Display Media - Online display advertising that broadly consists of banner ads, image ads, and video ads.  
  • DSP
    DSP (Demand Side Platform) - Advertising platform that makes it easier for an advertiser to buy and sell advertising on multiple ad exchanges. 
  • eCPC
    eCPC (Effective Cost Per Click) - Effective cost of each click, calculated by dividing total earnings by the total number of clicks. 
  • eCPM
    eCPM (Effective Cost Per Mille) - Metric for measuring revenue generated across various marketing channels that is calculated by dividing total earnings by the total number of impressions in thousands. 
  • Engagement
    Engagement - The act of holding the attention of the end user so he stays on-site for as long as possible. 
  • Feed
    A feed is a regularly updated stream of data or information. In general, a feed is a query-based system designed to bring the user relevant, immediately useful content based on their needs. RSS feeds, news feeds, search feeds, Twitter feeds, and Facebook feeds are popular examples. A feed(...)
  • Fill Rate
    Fill Rate - The percentage of ad requests that are filled with ads.  
  • Freemium
    Freemium - Free apps supported by in-app purchases.  
  • Frequency Capping
    Frequency Capping - Limits how often an ad is served to the same user. Specifies the number of impressions that will be delivered to a single user in a specific period of time. Applies multiple rules. For example, you can set a frequency cap limiting the same user to one impression per day and(...)
  • GDN
    GDN (Google Display Network) - The Google Display Network is the world's largest display advertising network for placing banner ads on Google web properties (such as YouTube, Blogger, Gmail, etc.) as well as a network of over 2 million other web sites (i.e.: USA Today, NY Times, etc.). The(...)
  • IDFA
    IDFA (Identifier for Advertisers) - Opt-out tracking and targeting tool for mobile applications. 
  • Impression
     An impression is generated every time an end user views an ad.
  • In-App Ads
    In-App Ads are mobile ads that appear within a mobile app. This can include standard banners, video and rich media ad formats.  
  • In-line
    In-line text ads are text links that appear within the text of your content.
  • Intent based ads
    Intent based ads - Advertising units which are created from the intent of the user. 
  • Interstitial Ad
    Interstitial Ad - A mobile ad unit that appears between two views within a mobile website or mobile app. "Interstitial" derives from "interstice" which means "a small space between things, especially when part of a series of uniform spaces and parts" (Think of a picket fence, which has(...)
  • Interstitial Display
    Interstitial display is an ad that appears between two content pages. Also known as transition ads, intermercial ads and splash pages.
  • IRL
    IRL is a slang term that means “In Real Life.” It is one of several acronyms used in social media and online communities to describe the difference between online life and offline life. The acronym has come under criticism for being too anti-technology, or anti-internet.Critics of the acronym(...)
  • Lead Box
    Lead boxes, in offline marketing, are nothing more than cardboard boxes with a hole in the top. A banner above the box advertises a contest or drawing.Then, visitors to the store, fitness center, etc. fill out the contest form and drop their personal information into the box. The “lead box”(...)
  • LTV
    The user lifetime value is abbreviated LTV. It refers to the total net profit expected to be gained from an individual customer over their lifetime relationship with the business. This concept helps businesses evaluate the costs of customer acquisition and create financial valuations of(...)
  • Marketing
    Marketing is the process of promoting products and services and acquiring and maintaining customer relationships. This can include advertising, branding, copywriting, media exposure, and creative distribution tactics. Online marketing has evolved into a complex discipline that involves many(...)
  • Mediation
    An ad mediation platform coordinates with ad networks to help maximize fill rate and increase monetization. 
  • Monetization
    Monetization means making an asset profitable. This term has become quite popular in recent years, and often refers to digital assets. Such content can include software, digital media, or files. With the proliferation of online media and digital assets, this has become a popular concept among(...)
  • Native ad
    Native ad - Where an ad location has been made to look like it’s a part of the app or website.  
  • Native Advertising
    Native Advertising - A type of online advertising that matches the form and function of the platform upon which it appears. 
  • Page View
    Page View - A page view is generated every time an end user views a page within a site.  
  • PPC
    Pay-per-click advertisements, abbreviated PPC, are a form of advertising where the advertiser pays every time an ad is clicked. Google’s advertising network, for example, runs on a PPC model.Each time a user clicks on an ad next to the search results, the advertiser pays Google a fee. This fee(...)
  • ROI
    ROI is Return on investment, commonly abbreviated ROI, refers to the amount of profit returned on an investment of finances, resources, or assets.ROI is a performance metric commonly expressed as a percentage. An investment of one hundred dollars that returns two hundred dollars in profit(...)
  • SDK
    Software development kits – called SDKs for short – are programming toolkits designed to facilitate application development for hardware platforms, operating systems, game consoles, and so on.Each SDK consists of code packages, library files, development tools, documentation, and other(...)
  • Search Engine
    A search engine, such as Google or Bing, is a utility that allows users to type in a query and find relevant, authoritative information on the world wide web. Over time, user behavior has made it clear that people want answers, recommendations, and suggestions that make their lives easier and(...)
  • SEO
    Search engine optimization, commonly abbreviated SEO, refers to the practice of increasing search engine rankings through a variety of tactics.Website owners improve on-site SEO, for instance, by ensuring that the content, title, meta description, and other web page fields contain keywords(...)
  • Special Offer
    A special offer is a marketing term that refers to a unique opportunity for customers to save money or receive a special benefit, product, or service. Special offers are hard-sell techniques designed to acquire customers and sales with incentives or through pressure.These are commonplace in(...)
  • Target audience
    A target audience is a term that refers to the specific demographic that your product or service is focusing on. For instance, a video game’s target audience may be young teenagers who enjoy martial arts and Japanese anime. A real estate company’s target audience may be upper class families(...)
Glossary