- Ad Exchange
An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time.
- Ad Format
The types of ads that can be displayed in your website (such as native, display, video etc).
- Ad Impression
An advertisement impression occurs each time a consumer is exposed to an advertisement, clicking is not taken into account.
- Ad Marketplace
An ad marketplace is where ad networks and exchanges combine with advertisers and publishers of all sizes to create an exchange for all ads.
- Ad Server
An ad server is a web server dedicated to the delivery of advertisement. This specialization enables the tracking and management of advertising related metrics.
Ads are short for advertisements. Businesses or individuals trying to market products or services often create ads to drive their promotion efforts. Ads appear in a channel, such as YouTube, Google search results, inside apps, on websites, and almost anywhere there is available real estate.(...)
Google AdSense is part of the Google advertising network that caters to website owners. AdSense allows content publishers the opportunity to earn revenue from their websites or blogs by inserting the ads on their web pages.The advertisements automatically generate text ads that are relevant to(...)
Any person or company looking to promote his brand, service or product via banners and text links on publisher sites and apps.
Advertising is one of the easiest, most common forms of monetization available online. Online advertising works much the same way as offline advertising: a content publisher, service provider, etc. devotes a portion of their real estate to promoting a third party’s products or services. In(...)
Google AdWords is an online advertising platform that gives website/app owners exposure to relevant customers in 2 ways: Search - advertising via search engine according to the user's query. GDN - Google Display Network's Advertising banners on sites according to their content.
- Affiliate Marketing
A platform that allows any kind of external traffic sources (Display, SEO, email marketing, PPC and more) to market out all in-house products.
Analytics, strictly speaking, means the analysis of data. But in the context of the internet, online marketing, and monetization, analytics usually refers to the tracking and analysis of customer behavior. Understanding customer behavior both online and off is a common practice in marketing.(...)
(Application) - Software that is downloaded to run on a mobile device, typically from an app store or mobile internet site.
Average Revenue Per Active User.
Business-to-business, or B2B, refers to a buyer and seller relationship between businesses. One business that provides services or products to another business would be in the B2B industry.Marketers and salesmen that attempt to sell their products to other businesses are engaged in B2B(...)
Business-to-consumer, or B2C, refers to the buyer and seller relationship that exists between businesses and consumers. Unlike a business-to-business (B2B) relationship, B2C companies provide services and products to individual customers, as opposed to other companies or organizations.The B2C(...)
A banner, or banner ad, is a rectangular image featured on a website or application which acts as a portal to the advertiser’s site once clicked on. Banner ads come in different shapes and sizes and are often interactive.
- Behavioral Tracking
Behavioral Tracking uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives to users (sometimes also called Behavioral Profiling, Interest-based Advertising, or online(...)
The price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis.
- Big Data
Big data is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, querying, updating and information privacy.
- Brand Safe
Contextual environments that are aligned with brand values. i.e, no ads placed on illicit sites.
A parameter that we can use to identify the query's' source (i.e. country).
The act of clicking on an ad (banner or text link) that has been served to a mobile screen.
- CodeFuel HUB
CodeFuel HUB - Analytics and performance results delivered online for content publishers to track and optimize their campaign results.
A cross platform measurement company that precisely measures audiences, brands and consumer behaviors.
- Content Publisher
An online entity that publishes content on the web, for example The New York Times, CNN, Huffington Post.
- Conversion Rate
In marketing and sales, a conversion refers to a user taking a desired action. When an end user completes a form, becomes a paying customer, or makes a purchase, this would be considered a conversion. The conversion rate, then, means the percentage of users who complete that desired(...)
Cost per Action occurs when the advertiser only pays when an agreed action has been performed, such as making a purchase or requesting more information.
Cost per Click - The price paid by an advertiser for a single click on its ad that brings the end users to their intended destination.
Cost-per-Engagement - CPE model means advertising impressions are free - advertiser pays only when a user engages within the ad unit.
Cost Per Install - The publisher's charge to the advertiser each time a download is completed on a user's device.
CPL (Cost-per-Lead) is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser offer.
CPM (Cost Per Mille) - The price paid by an advertiser for a site displaying their ad 1000 times.
CPO (Cost Per Order) - Charge from a publisher each time an in-app sale occurs.
CPV (Cost-per-Visitor / Cost Per View)Cost-per-Visitor is when the advertiser pays for the delivery of a Targeted Visitor to the advertiser's website/app.Cost-per-view (CPV) bidding is the default way to set the amount paid for ads (when created with AdWords).
Creative - The concept, design and artwork that go into a given ad.
Click-through rate, or CTR, is the percent of users who click on an advertisement. It is a metric used by online advertisers and marketers to gauge the efficiency of campaigns and advertisements.The rate is a percentage, created by dividing the total number of impressions – or user views – by(...)
- Daily Budget
Daily Budget - The price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis.
DAU - Daily Active Users.
DCPC (Dynamic Cost per Click) - With a DCPC model, an average price is set, so the advertiser pays the real market value for each publisher's traffic, enabling more traffic and a larger diversity of publishers.
DCPM (Dynamic Cost per Mille) - Allows advertisers to adjust the price of their bids on the fly, according to performance, in order to make maximum use of media, and maximally optimize their campaigns - based on each campaign's specific goals. DCPM brings advertisers the most effective traffic(...)
Development, in the context of the digital world, usually refers to software development: designing, programming, and maintaining software. There are several models that exist to describe a development life cycle, but, in general, it follows those three steps. The design phase of development(...)
- Display Media
Display Media - Online display advertising that broadly consists of banner ads, image ads, and video ads.
DSP (Demand Side Platform) - Advertising platform that makes it easier for an advertiser to buy and sell advertising on multiple ad exchanges.
eCPC (Effective Cost Per Click) - Effective cost of each click, calculated by dividing total earnings by the total number of clicks.
eCPM (Effective Cost Per Mille) - Metric for measuring revenue generated across various marketing channels that is calculated by dividing total earnings by the total number of impressions in thousands.
Engagement - The act of holding the attention of the end user so he stays on-site for as long as possible.
A feed is a regularly updated stream of data or information. In general, a feed is a query-based system designed to bring the user relevant, immediately useful content based on their needs. RSS feeds, news feeds, search feeds, Twitter feeds, and Facebook feeds are popular examples. A feed(...)
- Fill Rate
Fill Rate - The percentage of ad requests that are filled with ads.
Freemium - Free apps supported by in-app purchases.