Glossary

AJAX progress indicator
  • Creative
    Creative - The concept, design and artwork that go into a given ad.  
  • CTR
    Click-through rate, or CTR, is the percent of users who click on an advertisement. It is a metric used by online advertisers and marketers to gauge the efficiency of campaigns and(...)
  • Daily Budget
    Daily Budget - The price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis. 
  • DAU
    DAU - Daily Active Users.