DCPCDCPC (Dynamic Cost per Click) - With a DCPC model, an average price is set, so the advertiser pays the real market value for each publisher's traffic, enabling more traffic and a larger(...)
DCPMDCPM (Dynamic Cost per Mille) - Allows advertisers to adjust the price of their bids on the fly, according to performance, in order to make maximum use of media, and maximally optimize their(...)
DevelopmentDevelopment, in the context of the digital world, usually refers to software development: designing, programming, and maintaining software. There are several models that exist to describe a(...)
Display MediaDisplay Media - Online display advertising that broadly consists of banner ads, image ads, and video ads.
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