Glossary

AJAX progress indicator
  • DCPC
    DCPC (Dynamic Cost per Click) - With a DCPC model, an average price is set, so the advertiser pays the real market value for each publisher's traffic, enabling more traffic and a larger(...)
  • DCPM
    DCPM (Dynamic Cost per Mille) - Allows advertisers to adjust the price of their bids on the fly, according to performance, in order to make maximum use of media, and maximally optimize their(...)
  • Development
    Development, in the context of the digital world, usually refers to software development: designing, programming, and maintaining software. There are several models that exist to describe a(...)
  • Display Media
    Display Media - Online display advertising that broadly consists of banner ads, image ads, and video ads.