Glossary

AJAX progress indicator
  • DSPDSP (Demand Side Platform) - Advertising platform that makes it easier for an advertiser to buy and sell advertising on multiple ad exchanges. 
  • eCPCeCPC (Effective Cost Per Click) - Effective cost of each click, calculated by dividing total earnings by the total number of clicks. 
  • eCPMeCPM (Effective Cost Per Mille) - Metric for measuring revenue generated across various marketing channels that is calculated by dividing total earnings by the total number of impressions in(...)
  • EngagementEngagement - The act of holding the attention of the end user so he stays on-site for as long as possible.