Glossary

• In-lineIn-line text ads are text links that appear within the text of your content.
• Intent based adsIntent based ads - Advertising units which are created from the intent of the user. 
• Interstitial AdInterstitial Ad - A mobile ad unit that appears between two views within a mobile website or mobile app. "Interstitial" derives from "interstice" which means "a small space between things,(...)
• Interstitial DisplayInterstitial display is an ad that appears between two content pages. Also known as transition ads, intermercial ads and splash pages.

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