Glossary

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  • Mediation
    An ad mediation platform coordinates with ad networks to help maximize fill rate and increase monetization. 
  • Monetization
    Monetization means making an asset profitable. This term has become quite popular in recent years, and often refers to digital assets. Such content can include software, digital media, or(...)
  • Native ad
    Native ad - Where an ad location has been made to look like it’s a part of the app or website.  
  • Native Advertising
    Native Advertising - A type of online advertising that matches the form and function of the platform upon which it appears.