Glossary

- MediationAn ad mediation platform coordinates with ad networks to help maximize fill rate and increase monetization.
- Monetization Monetization means making an asset profitable. This term has become quite popular in recent years, and often refers to digital assets. Such content can include software, digital media, or(...)
- Native adNative ad - Where an ad location has been made to look like it’s a part of the app or website.
- Native AdvertisingNative Advertising - A type of online advertising that matches the form and function of the platform upon which it appears.