Glossary

• MediationAn ad mediation platform coordinates with ad networks to help maximize fill rate and increase monetization. 
• Monetization Monetization means making an asset profitable. This term has become quite popular in recent years, and often refers to digital assets. Such content can include software, digital media, or(...)
• Native adNative ad - Where an ad location has been made to look like it’s a part of the app or website.  
• Native AdvertisingNative Advertising - A type of online advertising that matches the form and function of the platform upon which it appears. 

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