An ad mediation platform coordinates with ad networks to help maximize fill rate and increase monetization.
Monetization means making an asset profitable. This term has become quite popular in recent years, and often refers to digital assets. Such content can include software, digital media, or(...)
- Native ad
Native ad - Where an ad location has been made to look like it’s a part of the app or website.
- Native Advertising
Native Advertising - A type of online advertising that matches the form and function of the platform upon which it appears.