B2CBusiness-to-consumer, or B2C, refers to the buyer and seller relationship that exists between businesses and consumers. Unlike a business-to-business (B2B) relationship, B2C companies provide(...)
BannerA banner, or banner ad, is a rectangular image featured on a website or application which acts as a portal to the advertiser’s site once clicked on. Banner ads come in different shapes and sizes(...)
Behavioral TrackingBehavioral Tracking uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives(...)
BidThe price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis.
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