Glossary

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  • B2C
    Business-to-consumer, or B2C, refers to the buyer and seller relationship that exists between businesses and consumers. Unlike a business-to-business (B2B) relationship, B2C companies provide(...)
  • Banner
    A banner, or banner ad, is a rectangular image featured on a website or application which acts as a portal to the advertiser’s site once clicked on. Banner ads come in different shapes and sizes(...)
  • Behavioral Tracking
    Behavioral Tracking uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives(...)
  • Bid
    The price an advertiser selects for his ad campaign. Advertisers can bid on either a CPM or CPC basis.