Glossary

AJAX progress indicator
  • Big Data
    Big data is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation,(...)
  • Brand Safe
    Contextual environments that are aligned with brand values. i.e, no ads placed on illicit sites.
  • Channels
    A parameter that we can use to identify the query's' source (i.e. country).
  • Click
    The act of clicking on an ad (banner or text link) that has been served to a mobile screen.