- Big DataBig data is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation,(...)
- Brand SafeContextual environments that are aligned with brand values. i.e, no ads placed on illicit sites.
- ChannelsA parameter that we can use to identify the query's' source (i.e. country).
- ClickThe act of clicking on an ad (banner or text link) that has been served to a mobile screen.