Glossary

• CodeFuel HUBCodeFuel HUB - Analytics and performance results delivered online for content publishers to track and optimize their campaign results.
• comScoreA cross platform measurement company that precisely measures audiences, brands and consumer behaviors.
• Content PublisherAn online entity that publishes content on the web, for example The New York Times, CNN, Huffington Post.
• Conversion RateIn marketing and sales, a conversion refers to a user taking a desired action. When an end user completes a form, becomes a paying customer, or makes a purchase, this would be considered a(...)

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