Glossary

AJAX progress indicator
  • comScoreA cross platform measurement company that precisely measures audiences, brands and consumer behaviors.
  • Content PublisherAn online entity that publishes content on the web, for example The New York Times, CNN, Huffington Post.
  • Conversion RateIn marketing and sales, a conversion refers to a user taking a desired action. When an end user completes a form, becomes a paying customer, or makes a purchase, this would be considered a(...)
  • CPACost per Action occurs when the advertiser only pays when an agreed action has been performed, such as making a purchase or requesting more information.