comScoreA cross platform measurement company that precisely measures audiences, brands and consumer behaviors.
Content PublisherAn online entity that publishes content on the web, for example The New York Times, CNN, Huffington Post.
Conversion RateIn marketing and sales, a conversion refers to a user taking a desired action. When an end user completes a form, becomes a paying customer, or makes a purchase, this would be considered a(...)
CPACost per Action occurs when the advertiser only pays when an agreed action has been performed, such as making a purchase or requesting more information.