Glossary

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  • CPA
    Cost per Action occurs when the advertiser only pays when an agreed action has been performed, such as making a purchase or requesting more information.
  • CPC
    Cost per Click - The price paid by an advertiser for a single click on its ad that brings the end users to their intended destination.
  • CPE
    Cost-per-Engagement - CPE model means advertising impressions are free - advertiser pays only when a user engages within the ad unit. 
  • CPI
    Cost Per Install - The publisher's charge to the advertiser each time a download is completed on a user's device.