Glossary

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  • CPL
    CPL (Cost-per-Lead) is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser offer.
  • CPM
    CPM (Cost Per Mille) - The price paid by an advertiser for a site displaying their ad 1000 times.
  • CPO
    CPO (Cost Per Order) - Charge from a publisher each time an in-app sale occurs. 
  • CPV
    CPV (Cost-per-Visitor / Cost Per View)Cost-per-Visitor is when the advertiser pays for the delivery of a Targeted Visitor to the advertiser's website/app.Cost-per-view (CPV) bidding is the(...)