Glossary

- CPMCPM (Cost Per Mille) - The price paid by an advertiser for a site displaying their ad 1000 times.
- CPOCPO (Cost Per Order) - Charge from a publisher each time an in-app sale occurs.
- CPVCPV (Cost-per-Visitor / Cost Per View)Cost-per-Visitor is when the advertiser pays for the delivery of a Targeted Visitor to the advertiser's website/app.Cost-per-view (CPV) bidding is the(...)
- CreativeCreative - The concept, design and artwork that go into a given ad.