B2BBusiness-to-business, or B2B, refers to a buyer and seller relationship between businesses. One business that provides services or products to another business would be in the B2B(...)
B2CBusiness-to-consumer, or B2C, refers to the buyer and seller relationship that exists between businesses and consumers. Unlike a business-to-business (B2B) relationship, B2C companies provide(...)
BannerA banner, or banner ad, is a rectangular image featured on a website or application which acts as a portal to the advertiser’s site once clicked on. Banner ads come in different shapes and sizes(...)
Behavioral TrackingBehavioral Tracking uses previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment, which is used to match advertising creatives(...)
