- ChannelsA parameter that we can use to identify the query's' source (i.e. country).
- ClickThe act of clicking on an ad (banner or text link) that has been served to a mobile screen.
- comScoreA cross platform measurement company that precisely measures audiences, brands and consumer behaviors.
- Content PublisherAn online entity that publishes content on the web, for example The New York Times, CNN, Huffington Post.