DCPCDCPC (Dynamic Cost per Click) - With a DCPC model, an average price is set, so the advertiser pays the real market value for each publisher's traffic, enabling more traffic and a larger(...)
DCPMDCPM (Dynamic Cost per Mille) - Allows advertisers to adjust the price of their bids on the fly, according to performance, in order to make maximum use of media, and maximally optimize their(...)
