Glossary
- eCPCeCPC (Effective Cost Per Click) - Effective cost of each click, calculated by dividing total earnings by the total number of clicks.
- eCPMeCPM (Effective Cost Per Mille) - Metric for measuring revenue generated across various marketing channels that is calculated by dividing total earnings by the total number of impressions in(...)
- EngagementEngagement - The act of holding the attention of the end user so he stays on-site for as long as possible.