Glossary

AJAX progress indicator
  • IDFAIDFA (Identifier for Advertisers) - Opt-out tracking and targeting tool for mobile applications. 
  • Impression An impression is generated every time an end user views an ad.
  • In-App AdsIn-App Ads are mobile ads that appear within a mobile app. This can include standard banners, video and rich media ad formats. For more information about In-App Advertising click here.    
  • In-lineIn-line text ads are text links that appear within the text of your content.