- IDFAIDFA (Identifier for Advertisers) - Opt-out tracking and targeting tool for mobile applications.
- Impression An impression is generated every time an end user views an ad.
- In-App AdsIn-App Ads are mobile ads that appear within a mobile app. This can include standard banners, video and rich media ad formats. For more information about In-App Advertising click here.
- In-lineIn-line text ads are text links that appear within the text of your content.