Every marketing manager and online marketer needs to keep tabs on a million things at once. Whether you’re running one website or a hundred, you definitely need tools to save you time and help you stay current with the industry.
Below, we’ve presented just a few essentials that include social media automation tools, analytics tools, content discovery tools, and a few other basics that you should have in your tool belt.
This social media dashboard gives you control over all of your social media channels in one place. All major social networks, blogging platforms, and apps have integrated with Hootsuite. You’ll be able to see everything under one hood, automate and schedule, monitor analytics, and more.
Right now, there aren’t any other social media automation tools that can even come close.
Buffer isn’t quite as involved as Hootsuite, but it is arguably easier to use. With a simple click or a tap, you can queue up a link to share in several social media accounts simultaneously. You can connect Twitter, Facebook, a Google+ page, a LinkedIn account, and an Apps.net account.
The paid version allows you to connect even more accounts and queue up to 200 posts at a time.
3. Digg Reader
Digg Reader is an RSS reader that is easy to use on both mobile and desktop platforms. You can track as many blogs and RSS feeds as you can think of and divide them into separate folders for easy reading.
The Digg main page collects some of the most popular stories from around the web, so you can also use it as a content discovery platform.
4. AnalyticsPro 2
This iOS tool is designed to give you instant access to Google Analytics no matter where you are. You can access multiple accounts and up to 61 reports, which can then be sent out as PDFs or text documents.
The interface is very easy to use and boils all statistics and numbers down to understandable visuals, such as pie charts and graphs.
This digital notebook helps you capture notes and keeps all your devices synced. It’s useful for everything from brainstorming to To Do-lists. Those who have never used it may be wondering what all the fuss is about, but some people just love it.
Think of it as an omni-box that integrates with everything from browsers to third-party services.
These days, everything seems to be moving faster and becoming more complicated, which is why one-stop organization tools such as Nimble are becoming so popular. This contact management software is more than just software, it is “relationship intelligence.”
One dashboard lets you track your contacts, keep a calendar, watch your contacts’ social signals, sync emails, and more.
7. SEO Spyglass
SEO, of course, is a critical part of any marketer’s arsenal. This free app is designed for your search engine efforts. It gives you the ability to check backlinks, calculate those links’ value, check PageRank, and much more. The tool’s analytics can track the anchor text used in competitor site links, how many inbound links exist for given anchor text, and more.
It also includes a report generator that provides actionable recommendations for further site optimization.
Everybody’s got to keep track of the cash flow. Xero lets you track that flow in real time. It includes invoicing functionality, expense claims, integration with banks and PayPal, and much more. You can try it for free, but the full version requires a paid subscription that start at $9 per month.
With over 300 additional apps that integrate as add-ons, such as ZenPayroll and Bill.com, you shouldn’t have any problem hooking this app into your existing system.
As a busy marketing manager or online marketer, you’ll need to see what’s going on in the world. You can see what’s going viral, what people are saying about your brand, predict market behavior, and more. Just like any other effective content discovery platform, TrendSpottr’s goal is to make sense of social noise and turn those signals into useful data.
This tool also integrates with Hootsuite. There is a 14-day free trial, but the full subscription price is $199 per month.
ContentGems is a content marketing and discovery tool that works day and night to help you track and discover content from over 200,000 sources. You can use this tool to boost the quality of your curated content, which helps boost your authority and your reputation.
It integrates with and allows you to post to major platforms such as WordPress, Hootsuite, Buffer, LinkedIn, and more.
Though this list is far from comprehensive, it will help you save time when you’re managing your contacts, keeping track of your industry, monetizing your content, building advertising campaigns, or simply staying organized.