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Social Media vs. Content Websites

One of the best ways to improve your page authority is to keep people on your site for longer periods of time. If people stay longer on your site, that signals to Google that you have relevant and quality content. The longer people stay, the more likely they are to...

What Video Ad Behavior Reveals

Video ads are being touted as the next big thing. Not only is video typically more engaging than blog posts or even pictures shared on social media, but the ads displayed on videos don’t usually trigger ad blockers. Therefore, video ads tend to be more effective....

Bring Branding & PR Together in 2016

Typically, public relations is focused on building the reputation of a company, while traditional marketing practices like online advertising are used to define the brand. However, as the marketing landscape has grown larger and campaigns have become diversified,...