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What is a Push Notification?
If you regularly use mobile games and applications, you may have seen the term “push...
Read MoreGuide to Digital Ad Sizes
Although newer and more dynamic forms of advertising have become dominant formats of the digital...
Read MoreAll Different Types of Google Ads Explained
Google Ads, formerly Google AdWords, is an online advertising platform developed by Google. It...
Read MoreWhat is the Conversion Rate?
Although there are so many factors, many data points, and Key Performance Indicators (KPIs) to...
Read MoreAttribution Modeling In Marketing: All You Need To Know
A buyer’s journey is usually not straightforward, and it’s difficult to track which of the...
Read MoreTop 5 Best Retargeting Platforms for eCommerce
If you run an eCommerce platform, you may already know that, on average, only a small percentage...
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How Are Rich Media Ads Different From Other Ad Formats?
Rich media became a staple of digital advertising in the mid-2010s. As of today, it is now one of...