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Your Technical SEO Checklist for Success

Your Technical SEO Checklist for Success

You may know all about how to find the best keywords for your site and to implement them properly to get a boost in your search rankings. However, you may not understand the more technical aspects of SEO, such as making your site more crawlable or reviewing your...

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Programmatic Market for Native Growing

Banner ads have been around since the 1990s, but they haven’t changed much since then. You would think with advertisers’ insistence on using banner ads that they would be bringing in massive clicks and sales. But they’re not. Actually, the conversion rates for banner...

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Challenges for Global Content Marketing

Creating a general content marketing strategy is ground zero for your online marketing efforts. However, a general strategy is not going to be enough to help you expand your reach into specific markets. You need to focus specifically on a global content marketing...

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What People Want Out of Video Content

You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how to make your...

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SEO Lesson: Branding vs. Performance

Today’s SEO lesson: Branding vs. performance. In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from...

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What is Video Content?

If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology. The simplest answer to the question...

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Advanced Native Designs Get Notice

You’ve probably been hearing a lot about native advertising. If you haven’t, chances are good that you haven’t been paying attention or you aren’t very proactive about researching best marketing and advertising practices. Native advertising is the cure for ad...

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The Rise of Content Discovery

For a long time now, whenever people have needed information, they have gone to a search engine and plugged in a few words related to what they wanted. In the early days, we had AOL and Altavista. We still have a few options for search engines, but the most popular is...

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How to Maximize Your Personalization

Personalization is critical to helping you get more out of your advertising and marketing. When people feel like the content they are looking at is created just for them, they feel more engaged. They are more willing to pay attention, and they are more likely to act...

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