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What is a Push Notification?
If you regularly use mobile games and applications, you may have seen the term “push...
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Guide to Digital Ad Sizes
Although newer and more dynamic forms of advertising have become dominant formats of the digital...
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All Different Types of Google Ads Explained
Google Ads, formerly Google AdWords, is an online advertising platform developed by Google. It...
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What is the Conversion Rate?
Although there are so many factors, many data points, and Key Performance Indicators (KPIs) to...
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Attribution Modeling In Marketing: All You Need To Know
A buyer’s journey is usually not straightforward, and it’s difficult to track which of the...
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Top 5 Best Retargeting Platforms for eCommerce
If you run an eCommerce platform, you may already know that, on average, only a small percentage...
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How Are Rich Media Ads Different From Other Ad Formats?
Rich media became a staple of digital advertising in the mid-2010s. As of today, it is now one of...
