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Internal Search for enhanced usability and better SEO ranking
Navigating through complex content-rich websites and finding a specific piece of information is both challenging and time-consuming. One of the ways to address this is to integrate an internal site search to a website’s design, which helps improve both SEO ranking and...
Your Technical SEO Checklist for Success
You may know all about how to find the best keywords for your site and to implement them properly to get a boost in your search rankings. However, you may not understand the more technical aspects of SEO, such as making your site more crawlable or reviewing your...
Top 10 Backlink Checker Tools, Free and Paid
Getting quality backlinks to your site is a great way to raise your page rank and get more visibility in search results. One way to get better backlinks is to check out your competition and see where they are getting their links. You can easily find out what backlinks...
Essentials for a Winning Social Media Marketing Strategy
Social media continues to be a powerful way for brands to reach their audiences. They can use it to create more awareness of their brand, to build customer loyalty, and to increase sales. But just having a presence on social media is not enough to do any of that. You...
Programmatic Market for Native Growing
Banner ads have been around since the 1990s, but they haven’t changed much since then. You would think with advertisers’ insistence on using banner ads that they would be bringing in massive clicks and sales. But they’re not. Actually, the conversion rates for banner...
Challenges for Global Content Marketing
Creating a general content marketing strategy is ground zero for your online marketing efforts. However, a general strategy is not going to be enough to help you expand your reach into specific markets. You need to focus specifically on a global content marketing...
What People Want Out of Video Content
You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how to make your...
SEO Lesson: Branding vs. Performance
Today’s SEO lesson: Branding vs. performance. In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from...
How Programmatic Native Can Encourage Brand Loyalty
Increased sales are important, but if you don’t have loyal customers, they are only half the battle. You will have to keep fighting for every new sale you get, which means you never know where your next success will come from. But if you have a loyal customer base,...
What is Video Content?
If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology. The simplest answer to the question...
How Programmatic Native Advertising Will Increase Your Profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To continue to reach the customers you want and to remain relevant, you also...
Advanced Native Designs Get Notice
You’ve probably been hearing a lot about native advertising. If you haven’t, chances are good that you haven’t been paying attention or you aren’t very proactive about researching best marketing and advertising practices. Native advertising is the cure for ad...
The Rise of Content Discovery
For a long time now, whenever people have needed information, they have gone to a search engine and plugged in a few words related to what they wanted. In the early days, we had AOL and Altavista. We still have a few options for search engines, but the most popular is...
How to Maximize Your Personalization
Personalization is critical to helping you get more out of your advertising and marketing. When people feel like the content they are looking at is created just for them, they feel more engaged. They are more willing to pay attention, and they are more likely to act...
Optimizing Formats for Advertising Success
Of course, the content of your ads is critical to their success. Use the right appeals to emotion, the right calls to action, and the right rhetorical strategies and you’ll increase user engagement and motivate people to buy your product or service. However, the...
How to Increase Revenues through Smart Advertising
The right advertising should help you get the exposure you need for your brand and help you increase sales and leads. Unfortunately, too many brands spend a lot of money on advertising but don’t see great returns. They might get a little bump in traffic, and they...
How Dynamic Creative Optimization Helps You Get Results Faster
Creating an ad strategy that gets results is a constant challenge. At times, you may feel like you need a crystal ball to know exactly what your users want and when they want it. But you don’t need a crystal ball. You just need the right technology on your side. As...
WordPress for Google Docs Makes Collaboration Easy
Google and WordPress are always introducing products that make it easier to use each of their services. So WordPress for Google Docs is a natural partnership that helps people get more out of the two most popular services used by web developers and brands. The new...
How to Use Programmatic Creative to Grow Your Brand
Programmatic creative is a growing technology that brands are using to scale their advertising and other creative processes. It helps them to automate processes and to perform them faster. This technology falls under the umbrella of dynamic creative optimization...
Your Guide to the New LinkedIn User Interface
LinkedIn hasn’t generated much excitement in a while, so the owners probably thought it was time for a shakeup. The result is a new user interface that has many people scratching their heads and scrambling to find the information they were used to in the past. The new...