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Enhance Your Visitors’ Experience With Premium News
The COVID-19 pandemic had people around the world consuming more media than ever. According to a global survey published by Statista, 67% of respondents worldwide admitted following the news more than before. People want to keep on top of the latest developments and...
Is Your Brand Inclusive? Check out these inclusive marketing practices
Lately, inclusion and diversity are words that resonate loudly. There is a widespread conscience of the importance of reaching and including under-represented groups in companies, media and Internet content. How can you tap on this opportunity and ensure you provide...
Features and Solutions Your e-Commerce Site Cannot Miss
When you shop online you want to find quickly what you are looking for and fast checkout, right? Users want eCommerce websites to be attractive, functional, and easy to use. Your website’s success depends not only on what you offer and how well you market the site but...
8 Tips for Publishers on Recent Changes to Google Chrome Extensions Policy
Google had announced changes to its Chrome Web Store policies to combat spam. Developers and publishers have until August 27th to comply with the updated policies or risk being removed from the Web Store. These developments have presented publishers and developers...
Tips to monetize user searches and boost conversions
Statistics show that 90% of Internet users which reported search activity visited an online retail site or store, of which 74% purchased a product online. E-commerce is booming, and despite the re-opening of malls and physical stores, consumers still prefer shopping...
5 benefits of presenting product shopping ads to searchers
Online shopping is at an all-time high. Recent events have created shifts in shopping behavior and have caused a massive surge in online sales. With lockdowns being imposed across the globe, consumers have been purchasing groceries, medicines, clothing, and other...
Monetizing Firefox browser extensions / Add-ons
Browser extensions, also called add-ons, are additional elements added to your web browser to enhance user experience via customized services. While these may make the users’ browsing experience better, web developers can actually get their fair share of the good...
Top 7 tips for creating a successful search results page
A search results page, also known as SERP, is a very important part of the user experience. A well designed SERP offers a positive experience for your users, engages them, and keeps them coming back. In this post, we are sharing our top 7 tips to help you create the...
Internal Search for enhanced usability and better SEO ranking
Navigating through complex content-rich websites and finding a specific piece of information is both challenging and time-consuming. One of the ways to address this is to integrate an internal site search to a website’s design, which helps improve both SEO ranking and...
Your Technical SEO Checklist for Success
You may know all about how to find the best keywords for your site and to implement them properly to get a boost in your search rankings. However, you may not understand the more technical aspects of SEO, such as making your site more crawlable or reviewing your...
Top 10 Backlink Checker Tools, Free and Paid
Getting quality backlinks to your site is a great way to raise your page rank and get more visibility in search results. One way to get better backlinks is to check out your competition and see where they are getting their links. You can easily find out what backlinks...
Essentials for a Winning Social Media Marketing Strategy
Social media continues to be a powerful way for brands to reach their audiences. They can use it to create more awareness of their brand, to build customer loyalty, and to increase sales. But just having a presence on social media is not enough to do any of that. You...
Programmatic Market for Native Growing
Banner ads have been around since the 1990s, but they haven’t changed much since then. You would think with advertisers’ insistence on using banner ads that they would be bringing in massive clicks and sales. But they’re not. Actually, the conversion rates for banner...
Challenges for Global Content Marketing
Creating a general content marketing strategy is ground zero for your online marketing efforts. However, a general strategy is not going to be enough to help you expand your reach into specific markets. You need to focus specifically on a global content marketing...
What People Want Out of Video Content
You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how to make your...
SEO Lesson: Branding vs. Performance
Today’s SEO lesson: Branding vs. performance. In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from...
How Programmatic Native Can Encourage Brand Loyalty
Increased sales are important, but if you don’t have loyal customers, they are only half the battle. You will have to keep fighting for every new sale you get, which means you never know where your next success will come from. But if you have a loyal customer base,...
What is Video Content?
If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology. The simplest answer to the question...
How Programmatic Native Advertising Will Increase Your Profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To continue to reach the customers you want and to remain relevant, you also...
Advanced Native Designs Get Notice
You’ve probably been hearing a lot about native advertising. If you haven’t, chances are good that you haven’t been paying attention or you aren’t very proactive about researching best marketing and advertising practices. Native advertising is the cure for ad...