[Last Modified: January 7, 2024]
applicability: Pursuant with the California Consumer Privacy Act of 2018 as amended and revised by the California Privacy Rights Act of 2020 (collectively “CCPA”), and any other California privacy laws, this CCPA Notice applies to CodeFuel Ltd. D/B/A Codefuel’s, part of the Perion Network Ltd. Group (“CodeFuel”, “we”, “us”, or “our”) Properties’ visitors, customers and direct and indirect users (“Consumers” or “you”) who are California residents. Any terms defined in the CCPA have the same meaning when used in this CCPA Notice.
This CCPA Notice applies to California residents’ Personal Information, which we collect directly or indirectly while interacting with our website and additional Properties, using our Services or in order to provide our Services, or employee and business-to-business Personal Information.
PART I: A COMPREHENSIVE DESCRIPTION OF THE INFORMATION PRACTICES:
(A) CATEGORIES of PERSONAL information WE COLLECT
We collect Personal Information which is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device, all as detailed in the table below.
Personal Information further includes Sensitive Personal Information (“SPI”) as detailed in the table below.
Personal Information does not include: Publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; De-identified or aggregated consumer information; Information excluded from the CCPA’s scope, such as: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA) and the Driver’s Privacy Protection Act of 1994.
We have collected the following categories of personal information within the last twelve (12) months:
(B) CATEGORIES OF SOURCES OF PERSONAL INFORMATION
(C) USE OF PERSONAL INFORMATION
We may use the Personal Information collected as identified above, for the following purposes:
- to fulfill or meet the reason you provided the Personal Information (support, respond to a query, etc.);
- monitor and improve our Services;
- provide the Services;
- market our Services;
- analyzing our Services and your use of the Services;
- respond to law enforcement; or
We will not collect additional categories of personal information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
(D) DISCLOSURES OF PERSONAL INFORMATION FOR A BUSINESS PURPOSE
We may disclose your Personal Information to a contractor or service provider for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract; we further restrict the contractor and service provider from selling or sharing your Personal Information.
In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose:
(E) SALE OR SHARE OF PERSONAL INFORMATION
In the preceding twelve (12) months, we did not “sell” information as most people would commonly understand that term. We do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment. We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising”. The CCPA defines “sharing” as “communicating orally, in writing, or by electronic or other means, a consumer’s personal information” to “a third party for cross-context behavioral advertising, whether or not for money or other valuable consideration”. In other words, we may share your Personal Information with a third party to help serve personalized content or ads that may be more relevant to your interests, and to perform other advertising-related services such as enabling our partners to serve such personalized content.
Further, as we promote our Service through online campaigns, we place third-party marketing and analytic cookies on our website, sharing the unique identifier with such partners for analytic and marketing purposes may also fall under the definition or “share and sell”, and therefore, we offer the opportunity to opt-out through the cookie setting presented on our website’s footer. For additional information regarding the tracking technologies, we use on our website please review our cookies list presented in the website’s footer.
In the preceding twelve (12) months, we “sell” or “share” the following categories of Personal Information for a business purpose:
(F) CHILDREN UNDER AGE 16
We do not knowingly collect information from children under the age of 16.
(G) DATA RETENTION
The retention periods are determined according to the following criteria:
- For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially processed. For example: if you contacted us, we will retain your contact information at least until we will address your inquiry.
- To comply with our regulatory obligations.
- To resolve a claim we might have or a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.
Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.
Online identifiers are usually kept for a few days. Other information usually will not be retained for more than 24-months.
When we destroy your Personal Information, we do so in a way that prevents that information from being restored or reconstructed.
PART II: EXPLANATION OF YOUR RIGHTS UNDER THE CCPA AND HOW TO EXERCISE THEM
(H) YOUR RIGHTS UNDER THE CCPA
If you are a California resident, you may exercise certain privacy rights related to your Personal Information. You may exercise these rights free of charge except as otherwise permitted under applicable law. We may limit our response to your exercise of these privacy rights as permitted under applicable law, all as detailed herein and the in the Data Subject Request (“DSR“) available here.
To learn more about your California privacy rights, please visit https://oag.ca.gov/privacy/privacy-laws.
(i)HOW CAN YOU EXERCISE THE RIGHTS?
While providing our Services, we act as a “third-party business”; therefore, we do not have a direct interaction with the end-user, however we provide option to opt out of Sharing for Cross-Contextual Behavioral Advertising or Selling Personal Information by using the following opt-out options:
You can always exercise your rights by submitting the DSR. However, you are not required to use the DSR where certain right can be exercised independently, for example:
I. Use the “Do Not Sell or Share My Personal Information” placeholder through the first-party business, i.e., through the cookie consent manager presented on the browser or app you are using.
II. CodeFuel is committed to providing consumers notice and choice regarding CodeFuel data processing practices. CodeFuel allows to opt-out where and to the extent applicable according to the CCPA, from its sale or share the Personal Information, through the designated link available through the website footer name “Do Not Sell and Share My Personal Information”.
III. To opt out of the sale or share of Personal Information, you may also directly opt out from third party retargeting cookies or other ad-technology trackers through self-regulatory services. For more information, please visit:
Digital Advertising Alliance (US) here.
Digital Advertising Alliance (Canada) here.
Digital Advertising Alliance (EU) here.
Network Advertising Initiative here.
V. In addition, you may opt out from our Search Partners at the following links:
Microsoft (Bing): Microsoft’s opt out information which will enable you to limit data collection by Microsoft is available here.
Oath (Yahoo): Oath’s opt out information which will enable you to limit data collection by Oath is available here.
We also are able to affirmatively the Global Privacy Control preference.
VI. California consumers may use the opt out tool available here to send requests under the CCPA for their website browser or app used to opt out of the sale of their Personal Information by some or all of the participating companies.
(j) AUTHORIZED AGENTS
“Authorized agents” may submit opt out requests on a consumer’s behalf. If you have elected to use an authorized agent, or if you are an authorized agent who would like to submit requests on behalf of a consumer, the following procedures will be required prior to acceptance of any requests by an authorized agent on behalf of a California consumer. Usually, we will accept requests from qualified third parties on behalf of other consumers, regardless of either the consumer or the authorized agent’s state of residence, provided that the third party successfully completes the following qualification procedures:
- When a consumer uses an authorized agent to submit a request to know or a request to delete, a business may require that the consumer do the following:
- Provide the authorized agent signed permission to do so or power of attorney.
- Verify their identity directly with the business.
- Directly confirm with the business that they provided the authorized agent permission to submit the request.
- A business may deny a request from an authorized agent that does not submit proof that they have been authorized by the consumer to act on their behalf.
(k) CONTACT US
CodeFuel Ltd. D/B/A, 26 HaRokmim Street, Azrieli Center, Building A, 4th Floor, Holon 5885849, Israel.
PART III: OTHER CALIFORNIA OBLIGATIONS
Do Not Track Settings: Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser. As of the effective date listed above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we so not respond to the Do Not Track settings. Do Not Track is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit: www.donottrack.us.
California’s “Shine the Light” law (Civil Code Section § 1798.83): permits employees that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us the DSR.